**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

 

“A better, more modern Hawaiian shirt”, that's Kenny Flowers. Today we have Kenny Haisfield - founder of Kenny Flowers, a clothing brand that embraces the feeling of vacation every day.

In 2015, Kenny moved to Bali with a dream to create a new version of Hawaiian shirts after quitting his job at IBM. He has an attachment with Bali and shares history with it so he chose this place for his brand. In high school, he even started a nonprofit organization to sponsor teenagers in Bali.

In the early days, he had no business plan or background in fashion design, which he thinks was a blessing as got to talk to many people and think carefully about potential customers.

He talks about:

* Gratefulness
* Overview of the brand
* What his dad thinks
* Did he did any research
* How did he choose location
* What influenced him to build nonprofit
* Experience at IBM

Join Ramon Vela and Kenny Haisfield as they break down the inside story on The Story of a Brand.

For more on Kenny Flowers, visit: https://www.kennyflowers.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

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For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

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This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

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This episode is brought to you by Cartloop.

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