Some follow the noise.

Bloomberg follows the money.

Because behind every headline is a bottom line.

Whether it's the funds fueling AI or crypto's trillion dollar swings,

there's a money side to every story.

And when you see the money side, you understand what others miss.

Get the money side of you understand what others miss.

Get the money side of the story.

Subscribe now at Bloomberg.com. Thank you. Welcome to this episode of Kennedy saves the world.

So how do we decide who we vote for in major elections?

It all comes down to the pollsters.

It's who they ask, what they ask them, and then what we are told

about how people feel that is an incredibly influential mechanism in American politics and

culture. One of the people who has worked as a pollster, as a political consultant, as a political

advisor for the last 40 years

is none other than Doug Schoen, also known by his nom de plume, Douglas E. Shone. He has a brand new

book out called Power, The 50 Truths, the definitive Insiders Guide. Douglas E. Show, and welcome to Kennedy Saves the World.

Kennedy, thank you for a very kind introduction.

I really have enjoyed your book because as I read it and I read about the people that you have consulted, that you have talked to, that you have worked as a pollster

for, it becomes very apparent who you like and who you admire and to whom you are giving

advice. And I think that becomes very apparent. You have a chapter in there about Bill

Clinton and how he was such a gifted politician and such a

...