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Subscribe now at Bloomberg.com. Thank you. Welcome to this episode of Kennedy Saves the World, and today I have to save you from some fireball false advertising.

And this is a great tragedy for those of us who love cinnamon whiskey.

I count myself among one of the biggest proponents.

And for years, I have thought that I should be on the fireball payroll because I have been such an advocate for the drink.

I have enjoyed it in after hours work settings, a congratulatory cheers, and good job and add a boy, those kinds of

things, a grip and grim with the team, with the staff. Fireball has been a part of many of those

occasions. There was even a drink called the Cherry Pop that was Fireball, Diet Coke, Grenadine, and cherries.

And you know what? I probably didn't think of the drink. It's just like a Roy Rogers with

Fireball, but it seemed pretty creative at the time. I've danced mightily and sweatily to

Pitbull's Fireball. I've heard it in my head. It's got me out of bed. And I've danced until I was red.

As red as the fireball cap, because I believed in the product. There were a lot of naysayers.

They said that it was made with antifreeze. They said that it was cold from the tears of young gypsies.

I think that's an unkind word to use.

So I didn't partake in any of those accusations,

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