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started today at joinerhomes dot com so we pull into the parking lot and there's a service truck out

there and it's called Tinder locksmith.

How about now?

There we go.

It definitely caught my eye.

And if your business is Tinder locksmith, if you're not using the tagline, your perfect match or something like that, what are we even doing here? I don't even want to be in this country. If that's not a tagline we're using for Tinder locks, swipe right with us. Something along those lines. It's made for fantastic marketing campaigns. Have you seen, I believe there's an ambulance company, and it's called Transcare. There, there is. Do you think they regret that choice now? I'm sure they do, but going back, you know, probably years ago when the company started, they're like, okay, we're in the transportation business. Correct. We transport medical patients, so let's just call ourselves Transcare ambulance. Right. And I'm sure nothing will go wrong with that. And then all of a sudden the word

trans kind of changes things. That's a whole different meaning now. It reminds me of when you and I

lived in South Bend, there was a very popular business that did a lot of advertising called Fred's

transmission. And for decades, their tagline was, if your tranny's dead, just call Fred.

And they, I don't know if they're still using that, but, but that was, that was their

marketing for decades.

The evolution of words.

It is the Kendall and Casey show.

My name is Casey.

Rob is off today.

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