Kendall Baker of Yahoo Sports on sports newsletters, and Jenni Carlson of SelloutCrowd.com on starting a new sports digital site

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 28 August 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 329 of the Sports Media Podcast features two guests. First up is Kendall Baker, a senior writer for Yahoo Sports who is heading up the company’s newsletter initiative. His first newsletter for Yahoo Sports debuted Aug. 28. He is followed by Jenni Carlson, the longtime sports columnist for The Oklahoman who has moved to Sellout Crowd.com, a new sports digital startup which starts Sept. 1. In this podcast Baker discusses why he joined Yahoo Sports and what he plans to bring for readers; his view of impactful sports curation; the choice to add or not add opinion for a newsletter; the importance of newsletters for sports outlets; his time at Axios; the ideal time a sports newsletter should drop; who else is doing well in the space; whether individuals should have their own newsletter and more. Carlson discusses why she left The Oklahoman after 24 years; the impact a general sports columnist can have on a city or state; what Selloutcrowd.com plans to offer for readers and why it is not subscription-based; the amount of staffing needed for the startup; what kind of runway the new site has to succeed; what they will cover and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:48.5	Hey everybody, this is Richard Deich, and welcome to the sports media podcast. My producer is Patrick Antonetti.
0:59.0	I think you're going to find this podcast interesting. Two guests, very different, but interesting conversations.
1:05.4	We're going to start with Yahoo Sports's Kendall Baker, who is a senior writer there and is heading up the company's newsletter and cross-platform strategy.
1:17.6	Definitely people in this audience, I am sure, who subscribed to Kendall Baker's newsletter at Axio Sports, which is one of the most popular sports newsletters out there.
1:26.2	And he has been an innovator and a forerunner
1:28.3	in this sports newsletter space. So we have a long conversation on sports newsletters, what he's
1:35.3	going to be doing with Yahoo Sports. And I think, particularly if you're a content creator,
1:39.2	it's probably going to be some ideas that Kendall put out there that you might be able to use
	...

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