Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Business, Entrepreneurship, Marketing

4.8 • 1.5K Ratings

🗓️ 8 November 2024

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot, take the video marketing part of the business, and start his own video marketing company. In this episode, Ken will teach you the skills that optimize video content to gain more views, leads, and sales. He will also break down his 7-Figure Video Funnel Framework. In this episode, Hala and Ken will discuss: (00:00) Introduction (01:39) Leaving Home at 17 (03:09) Ken’s Exciting Start in Video (07:36) Are You a Video Dabbler, Part-timer, Pro, or Rockstar? (09:51) Tips for Looking Your Best in Videos (13:33) The Eye Contact Hack for Better Engagement (15:13) Bringing Life to Your Videos with Movement (16:56) iPhone Lighting Hacks (17:51) What Is the Toilet Strategy? (22:49) Ken’s 7-Figure Video Marketing Funnel (26:50) Grabbing Attention with the ‘Hockey Puck’ Title Strategy (28:37) Crafting Magnetic Hooks (30:42) Using AI for Video Content (31:58) The HILDA System for Locking in Engagement (38:44) Delivering Value Like a Pro (43:12) Breaking Down the Video Marketing Funnel (53:37) Common Funnel Problems (55:40) Key Takeaways from Ken Ken Okazaki is the head of Oz Media Global and loves helping businesses plan, optimize, and launch their video campaigns. He offers done-for-you video agency services and done-with-you video coaching programs. He also specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of working with world-class clients who are household names, he’s been able to take what’s working for them and systematize the process to help businesses of all sizes. Connect with Ken: Ken’s Website: https://kenokazaki.com/ Resources Mentioned: Ken’s Book: The 7-Figure Video Funnel: https://www.amazon.com/Figure-Video-Funnel-ultimate-marketing/dp/B09KN7ZQM5 Ken’s Video as a Service Agency: https://20xagency.com/ Go to youngandprofiting.co/goboxstudio and use coupon code YAP for a 10% off discount! LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast, Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Oh man, young improfitters, if you're trying to figure out how to market yourself through
0:16.3	online video, you're going to want to tune into this Yap classic. Today we're taking it back to
0:21.5	episode 230 from June 2023 and it's an interview that I did with marketing megastar, Ken
0:27.2	Okazaki. It's an absolute masterclass and how to post high performing video content. Ken is kind of
0:34.2	the guy behind all the guys. Like he is the mastermind behind so many popular
0:40.6	influencers that you know and love. Ken has been producing videos since he was a teenager.
0:46.0	And now he's the head of Oz Media Global, where he helps his clients generate millions of
0:50.5	dollars from video marketing. In this episode, Ken shares how to optimize video content to gain more views, leads, and sales.
0:57.5	He breaks down his seven-figure video funnel framework and also his famous toilet strategy.
1:03.4	And I shit you not, you're going to want to stay tuned for that one.
1:07.1	So let's stop procrastinating when it comes to online videos.
1:10.4	Take that plunge right now and start your education with the one and only, Ken Akazaki.
1:18.7	So Ken, thank you so much for being here. I definitely want to jump right into your story. Through my research, I discovered that when you were 17, you left your home in Japan and
1:28.2	traveled to several different countries. So tell us about that journey and how you first got
1:33.3	interested into video marketing and what led you to your career today. Wow, you did do your
1:38.4	research. So 17 years old, this actually started when I was 8 years old. And I'm going to compress this as much as I possibly can to honor everybody's time.
1:47.8	But there was a time I was sitting in the back of the classroom.
1:50.5	And I realized the teacher was teaching the same thing that was being taught a week ago.
1:54.7	And I went to my dad, I said, dad, why did they keep teaching the same stuff?
1:57.8	And he says, well, maybe someone in the class didn't get it. And at that moment, I realized that they're teaching everything to the pace of the slowest
2:03.1	person.
2:03.9	And I started feeling claustrophobic.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from YAP Media Network | Hala Taha, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of YAP Media Network | Hala Taha and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.