Kelli Hansel and Shawn Lindsay - "Embracing Studio Ownership"
J. Brown Yoga Talks
J. Brown
4.3 • 710 Ratings
🗓️ 15 September 2025
⏱️ 91 minutes
🧾️ Download transcript
Summary
Kelli Hansel and Shawn Lindsay, owners of Indigo Yoga in Caldwell NJ, talk to J about taking over a studio and reaching for more than just being OK. They discuss the yoga scene in the rural Appalachian Mountains of Kentucky, learning from DVD's and correspondence courses, finding teachers on Instagram, not starting from scratch, adapting to changing habits, filling existing classes vs adding more, business models and teacher-centered policies, small town feels, and prioritizing a shared human experience of connection.
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Transcript
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| 0:00.0 | All right, here we are. |
| 0:13.1 | This is Jay Brown Yoga Talks podcast. |
| 0:16.3 | My name is Jay Brown. |
| 0:18.5 | And whether you're a new listener or a returning friend, I want to express my |
| 0:24.0 | gratitude to you for choosing to put your attention here. I really do appreciate it. And if you're |
| 0:32.2 | listening at the time of its publication, then I feel compelled to take a moment to acknowledge the |
| 0:42.4 | intensity of the last week. |
| 0:47.3 | Public assassinations, mass protests around the world, |
| 0:56.2 | it just felt like a |
| 0:58.2 | insane week, an insane week of news. |
| 1:02.4 | And it was just sort of palpable |
| 1:04.6 | wherever you went and anybody you talked to, |
| 1:09.1 | it was sort of impossible to escape. Like even if you tried to put your phone down and tried not to tune into to, it was sort of impossible to escape. |
| 1:11.2 | Like even if you tried to put your phone down and tried not to like tune into it, it was |
| 1:14.5 | impossible. |
| 1:16.9 | And it's it's become difficult to know what is actually true. |
| 1:23.9 | Because you just can't trust what you're seeing and reading on the internet most of the time these days. |
| 1:33.3 | And it's so obvious the way all these powers that be are jostling for political advantage. |
| 1:42.5 | You just can't tell. |
| 1:43.8 | And I would also say that I don't think that we can really trust like what we read |
| 1:50.1 | in the New York Times. |
| 1:51.8 | I'm sorry, but too many times like the official narrative that gets put out in these |
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