Keith and Michelle Norris

The Primal Kitchen Podcast

Mark Sisson & Morgan Zanotti

Fitness, Entrepreneur, Sisson, Parenting, Health, Wellness, Weightloss, Primal, Paleo, Nutrition, Health & Fitness

4.4 • 717 Ratings

🗓️ 27 January 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Elle Russ chats with Keith and Michelle Norris - co-founders of Paleo f(x)™ the largest Paleo platform and event in the world which has been featured in the New York Times, The Huffington Post, The Telegraph, and Men’s Health.

Michelle is the CEO of Paleo f(x)™ and has been a speaker at SXSW Health Expo, Ancestral Health Symposium, Conscious Media Festival, Society of Women Entrepreneurs and the Academy of Regenerative Practices Conference. Keith Norris is a former standout athlete and military veteran. He is an elite strength and conditioning specialist and habit change expert with over 40 years of in-the-trenches experience. As a serial entrepreneur in the health and wellness space, he is a co-founder and Chief Development Officer of the largest Paleo platform in the world, Paleo f(x). As well, Keith is the CEO of Phoenix Equipment Group, LLC, and a founding member of ID Life, a company whose mission is health and lifestyle optimization. In his spare time, he authors one of the top fitness and personal development blogs in the health and wellness sphere, Theory To Practice, and is the author of The Five T’s, the art of goal setting and continual improvement.

SELECTED LINKS:

www.paleofx.com

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, it's Mark Sisson. Welcome to the Primal Blueprint Podcast, where we deliver a variety of fresh content to help you live awesome.
0:09.9	Enjoy the show. Engage with us online at marksdailyapple.com and on social media and send your questions to info at primalblueprint.com.
0:21.8	Hey, everyone. Welcome back to the Primal Blueprint.com. Hey, everyone.
0:22.7	Welcome back to the Primal Blueprint Podcast.
0:25.1	I love our following guests, Michelle and Keith Norris.
0:29.3	They are, well, let's just get into it.
0:31.3	Michelle is the owner, co-founder, and CEO of PaleoFX.
0:35.1	It is the largest paleo platform and event in the world.
0:38.2	Been featured in all of the major magazines. Amazing stuff. Incredible entrepreneurs,
0:43.0	science products. Everything you want to learn about health is pretty much in this space.
0:47.3	And Keith Norris, her husband, who is also a co-founder and is a former standout athlete
0:52.3	and military veteran. he is an elite
0:54.2	strength and conditioning specialist and habit change expert with over 40 years of
0:59.0	in the trenches experience. Welcome back to the show, guys.
1:03.6	Ah, thanks for having us. Thanks, I love this. So we joke around. We joked around last year. Brad
1:09.2	and I did an outtake from, you know, after our
1:11.9	experience of Palo FX. And we were kicking ourselves because for the first few years, we were like,
1:16.7	yeah, we're just not convention people. And Mark kept saying, hey, you guys want to come to Palo
1:20.6	FX and work with us, you know, we'll send you. And we were like, no, no, just, you know, conventions are her thing. And then, and then I went. And I was like,
1:28.5	oh, I was so wrong. I was so wrong. And same thing happened to him the following year. He's like,
1:33.3	oh, my God, I can't believe we didn't do this. So we talked about on the podcast. And then we met a girl
1:38.6	there. And she came up and said, hey, guys, I actually felt the same way you did about conventions and these kind of things.
	...

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