Hey, Alex here. Before we get into today's episode, I want to share some really exciting news with you. We just launched a podcast network. If you go to podmatch.com forward slash network, you can take a look at all the shows and categories that are involved. And if you'd like to have your show listed in the network, you can press the join network button at top. I look forward to seeing your application, and I hope you enjoy some of the shows there. And now, let's get into today's episode.

You're listening to Podcasting Made Simple.

90%.

That's the percentage of information that people forget hearing within a mere week.

47%.

That's the amount of time. The average human brain is distracted, wandering around,

which translation, that is nearly half of our waking hours. Distractions in conversation

reduce comprehension by 17 to 25%, meaning your message won't stick as well if you're pulling attention in different

directions. Now, don't take it for me. These stats are from Harvard and Stanford studies on the

human brain and comprehension. And if you wanted to, you could stop right now and say, you know what?

It's them. It's not me. But I'm guessing that you're not a

podcast guest because you want 90% of what you said to be forgotten. I'm guessing you're

not doing this so that only half the conversation is being paid attention to. And I bet you

would love to know some keys to increasing that comprehension by every little bit

that you can, which is exactly what I'm going to help you with today. In a day and age of shiny

objects and rabbit holes, trust me, podcast listeners are distracted enough. And as podcast guests who

have a message and valuable insights and information

to share, it is up to us to help them fully engage by eliminating the things within our control

and helping them to stay interested and curious the entire conversation through. So today we're

going to start with five don'ts for you to avoid,

and then I'll share five do's, and you can start testing these out in your very next interview.

Number one, don't info dump. If you're like me, you probably love giving helpful, useful

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