This is an IHeart podcast.

Hi, I'm Roshan McDonnell.

I host the weekly Money Making Conversation Masterclass show.

The interviews and information that this show provides are for everyone.

It's time to stop reading other people's success stories and start living your own.

If you want to be a guest on my show, please visit our website, Moneymakingconversations.com,

and click the be a guest button. Press submit and the information will come directly to me.

Now, let's get this show started. Last week, I promoted heavily that we'll be talking about

value proposition. Those two words are very magical in my life now. I didn't understand them. My wife

challenged me to find out what my value proposition was in my business, in my personal life,

and I really didn't know what she was talking about. I really didn't because of the fact that I

have been going through life naturally achieving success tied to my

willingness to work hard or outwork you, my willingness to set goals, but I didn't understand

the word value proposition. And let me give you a quick definition of value proposition,

because we're going to do two things here. We're going to talk about the career side or your job using value proposition.

And next week we're going to talk about your business or your product using value proposition.

A quick example of value proposition on the business side is when you promote something.

Some people use slogans, just do it. That's a

slogan. I don't have to tell you what that brand is associated with it because they market it.

Now, but products and service are tied to value proposition. For instance, just as an example,

we know they have a great chicken sandwich, but when you see their commercials, they're always talking about their customer service.

And when you go in, you know what I'm talking about because you see it.

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