Keep ‘Em Coming: Building a Consumable Brand

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 7 June 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it take for both wholesale brands and retailers to be successful? That’s what we’re breaking down today with Sammi Hill, co-founder of Mixologie and long-time member of the Boutique Hub. This is a conversation not just for those on the wholesale side wondering how to grow their brand and reach more retailers, but it’s also a conversation for the retailers who are looking to up-level their success and get more repeat sales.

Take a listen as Sammi shares the common traits that her most successful retailers have in common (whether they’re brick-and-mortar or online), how wholesalers and retailers can create better long-term relationships with one another, and how retailers can get people coming back to their stores repeatedly to purchase. We also discuss the industry, including how it is evolving and changing, and Sammi shares the how Mixologie has grown since its inception back in 2015 to become one of the top perfumers of the boutique world.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Sammi Hill: Website

Retail Bootcamp

Transcript

Click on a timestamp to play from that location

0:00.0	Okay, I'm challenged. Can I start today's podcast without saying, you guys? I've tried.
0:06.1	It's hard. You guys. So here we go. Today, I am so pumped because my friend Sammy Hill is here to
0:12.6	join us. And so many of you already know Sammy. She is a longtime member of the boutique hub and one of
0:18.0	my favorite people in the wholesale industry. A number of you carry
0:21.7	her brand, mixology, and love it in your stores and online. Today's conversation is not just for
0:28.2	those of you who are on the wholesale side of the industry and you're wondering how do I grow my brand and
0:33.2	reach more retailers. We definitely talk about that. But today I love the fact that Sammy also breaks
0:38.6	down how retailers can be more successful. What are her most successful retailers have in common,
0:43.7	whether they're brick and mortar or they're online? And also the really, really important piece
0:49.5	is why retailers are successful sharing consumable goods, something that not everyone thinks about.
0:56.3	Often retailers are buying and re-buying. As boutique owners, you know, you go to market and you see
1:01.2	something cute and you buy it. But could you make more money if you're buying something
1:04.8	that's consumable? Meaning someone buys it, they get hooked on it, and they want to come and
1:08.5	buy it again and again. Repeat business.
1:16.2	So Sammy and I break all this down. What does it take for both wholesale brands and boutique owners and retailers in either the home and gift side of the industry or the apparel side of the
1:20.3	industry to be successful? I know you guys are going to love it. I know you're going to love her because
1:25.0	she is as sweet and genuine as they come. And I would also say she's team rodeo in case you guys didn't know. Former breakaway roper,
1:32.3	shout out to my rodeo girls. Get ready to meet my friend Sammy Hill, the co-founder of Mixology.
1:42.2	Let's talk about your business, strategy, and the juicy details of what actually works,
1:47.0	from mainstream fashion to fashion on Main Street, and the entire ecosystem behind it.
1:52.0	How do we scale your company and do it with the balance and the happiness that we all seek?
1:57.0	Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
	...

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