All right. Welcome to Rates and barrels, everybody. This is a special episode. DBR has the day off.

And I get to talk to one of my favorite people in the bat world.

Kenan Long of Longball Labs.

We sat down a long time ago at a winter meetings where you were trying to get Longball

Labs off of the ground.

You were trying to start it, for it to even be a thing.

But the same idea that you had all those years ago at the winter meetings when we, we

had a beverage was what you have, what you have done.

You've accomplished it.

So tell us about Long Ball Labs and what you do for Long Ball Lab.

Absolutely. This is a full certain moment. Because when we had that beverage, you told me,

go get the bats and get the data. Don't wait for a team to hire you. And Longball Labs has now

been hired by a team. Can't say which team, but that's one of our big updates.

Yes, so Longball Labs does a bat optimization process, which is beyond bat fitting. It's beyond

the length weight turning model that's written on the bat order form. Our goal is to find the

optimal bat parameters, of which there are many, which I'm sure we'll get into,

for the individual hitter. And then we focus on consulting with the factory to help them hit

those targets. We're a third party, so we don't care what bat brand you swing. All we care

is that you're getting the best that you can for you. Doing so basically increases that involved distance by basically the width of the

warning track. We can boast there are dozens and dozens of warning track flyouts per season that

are converted into home runs. And this is not necessarily, I mean, you've added a component

where you now will make some recommendations about length and weight

...