You're listening to Draft Kings Network. Hey there, boys and girls, welcome to another edition of the Business of Sports with Andrew Brandt, coming to you on Thursday, September 4th, which means the start of the business of sports with Andrew Brandt coming to you on Thursday, September 4th,

which means the start of the NFL season. I'll talk about that in a minute. First, as you know,

we're presented by Draft Kings as always, produced by Jack Connell, musical producer of that

music you hear under us, that of my son, Sam Brent. Big day in the world of sports,

because the most successful league in the history of the universe is starting its whatever edition

tonight. They've been off for seven months. So let me just talk to you about what happens in this transition. I know people

kind of turn away from the NFL sometimes in the offseason, but now it's such a behemoth.

Everyone pays attention to this off season, in season. It's all the same. It's just extraordinary

with the numbers that watch the draft, that watch whatever's associated all the same. It's just extraordinary with numbers that watch the draft,

that watch whatever's associated with the NFL. But let me give you a sense of what this means.

Every year when I was an agent for the NFL players, when I was a team executive for 10 years

with the Packers.

And when these past many years where I've been an NFL analyst as part of the roles that I have,

business analyst, this is the time you take a deep breath. In other words, you exhale.

When the kickoff happens every year as it will tonight at 820 Eastern

at Lincoln Financial Field, that's the time to sort of exhale if you work in the business of

the NFL. Now, I know this is counterintuitive. And some people may be asking, well, wait a minute,

Andrew, you're saying in season is slow for you? Now, it's not slow because the games are there. And there is

stuff to talk about it, the games even beyond the on-field stuff. But this is the slow time.

Once that ball is kicked off, again, whether I was an agent, whether a team executive,

analyzing the business of the NFL, you take an exhale like it's over.

It's kind of over.

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