Katy DeGroot on Longevity as an Influencer

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.9 • 2.6K Ratings

🗓️ 15 February 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Consistently creating content while maintaining an engaged audience is not an easy thing to do but Katy DeGroot, a longtime content creator, influencer, and brand founder, shares how to stay relevant and consistent to have longevity as an influencer.

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This week’s episode is sponsored by:

Tini Lux: code MARIANNA for 20% off at tinilux.com

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Macy’s: macys.com/theedit for their selection of workout wear to stay active this Winter

Produced by Dear Media

Transcript

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0:00.0	The following podcast is a dear media production.
0:03.7	Life is all about those pivotal moments. Those big life changes when we ask ourselves,
0:08.7	why didn't somebody tell me this? I'm TV host and journalist Abby Huntsman.
0:13.4	My best pal comedy writer and media producer Lauren Leeds and I are going to bring you
0:17.6	conversations with some of the most impactful people of our time to learn their life lessons.
0:22.8	We'll pull back the curtain on their biggest transitions how their reality is probably far
0:28.0	less perfect than it might appear. And of course, what they wish somebody had told them back when.
0:34.0	Check out, I wish somebody told me anywhere you listen to podcasts. We release new episodes every week.
0:47.3	Hey, it's Marianna and welcome back to the Life with Marianna podcast. In this episode,
0:51.0	I've got Katie DeGroote. If you guys know Katie, she's at Katie on Instagram, which is like the
0:55.2	best handle ever, but I have loved following her for so long and being a peer in this industry
1:00.8	of working together and seeing each other for so many years. So when I first started watching Katie,
1:05.4	she was on YouTube. She would do makeup tutorials while she was sitting in her bedroom and her
1:09.4	old apartment when she was working at Target and her life changed when she got this opportunity
1:14.2	to move to Los Angeles and become a full-time content creator. I am so fascinated by her career and
1:19.4	then she has turned that into her own apparel company. It's called their years. So if you guys want
1:23.3	to hear from Katie, keep listening. And if you haven't tried it yet, Summer Friday says a new
1:27.4	product launch. It is our eye cream. It's amazing. It is called light aura. It's a vitamin C in peptide
1:32.2	eye cream. It's so instantly brightening and hydrating on the end right. It wears so well under makeup
1:36.9	and concealer. And it's just the best. It's available now at summer Fridays.com and at Sephora.
1:41.6	And don't forget to subscribe to my podcast because I've got new episodes every Tuesday. Now let's
1:46.2	hear from Katie. Okay, so I need to know when you started uploading on YouTube because I have been
	...

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