At Jackson, we've created a digital retirement planning experience with you and mine.

Visit jackson.com to explore our easy-to-understand resources and user-friendly tools

that are designed to enable financial professionals and clients to plan a path to financial freedom.

Jackson is short for Jackson Financial Incorporated, Jackson National Life Insurance Company, Lansing, Michigan,

and Jackson National Life Insurance Company of New York, purchase New York.

Please stay tuned for important disclosure information at the conclusion of this episode.

Hi, and welcome to the Longview. I'm Jeff Patak, Chief Ratings Officer for Morningstar Research Services.

And I'm Christine Ben's Director of Personal Finance and Retirement Planning for Morning

Star. Our guest on the podcast today is Katie Gaddy Tossan. She's the creator of the

Money with Katie blog podcast and newsletter, which was acquired by Business Insiders Morning

Brew in 2022.

Money with Katie podcast is consistently one of the best performing finance-related podcasts.

Katie started up Money with Katie after Stince is a content designer and writer for other firms,

including Meta, Dell Technologies, and Southwest Airlines.

She received her bachelor's in communication and information sciences from the University of Alabama, where she was a presidential scholar. Katie, welcome to the Longview.

Oh, thank you. I'm happy to be here, Jeff. Well, it's our pleasure to have you. Thanks again for

coming on. We want to start out talking about your story, your decision to start up the blog,

newsletter, and podcast lineup called Money with Katie.

What audience and what needs were you trying to address with your content?

So I started the brand with the blog in April 2020 and then kind of expanded from there. But I really started it as a means of

sharing what I was learning about money management with other women my age, because I noticed at

the time that none of us really knew what we were doing. And a lot of the information that I could

...