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UnStyled

Kate Hudson on balancing big business with sustainable style

UnStyled

Refinery29's UnStyled

Fashion & Beauty, Arts, Society & Culture

4.8527 Ratings

🗓️ 13 May 2019

⏱️ 25 minutes

🧾️ Download transcript

Summary

As an extra-busy, Oscar-nominated actress, Kate Hudson is used to juggling (many) roles — which is why the mom of three, and second-generation Hollywood royal, has so deftly maneuvered the corporate and apparel worlds. From designing and growing collections for her $300m+ athleisure company, Fabletics, to a recent ready-to-wear partnership with New York & Company, Kate has proven you don't have to sacrifice a conscious—and creative— approach for the bottom line.

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Transcript

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0:00.0

Welcome to Unstyled. I'm your host, Christine Barberick, co-founder and global editor-in-chief of Refinery 29.

0:08.6

Each week, I invite a notable person to come in and talk with us as we explore the funny, inspiring,

0:14.4

sometimes heartbreaking tales of life, work, and love, as told through the things that we wear.

0:31.6

It's not hard to associate Kate Hudson with a seemingly carefree existence.

0:38.8

Maybe it's the next-level movie star smile, the eternally sunny vibe, or just the fact that this Oscar-nominated actress also happens to be the truest of Hollywood royalty. You might be right, but not completely.

0:45.2

Hudson, who starred in such fan favorites as almost famous and How to Lose a Guy in 10 Days,

0:50.5

and who also just turned 40 and gave birth to her third child last fall,

0:54.8

isn't daunted by seriously challenging stuff,

0:58.0

whether it's helping to guide and run a multimillion-dollar brand

1:01.0

or running a busy household.

1:03.9

She acts, she produces, she parents,

1:06.3

and she also helps oversee and drive the next-gen vision

1:09.3

for the global athleisure company Fabletics.

1:12.2

But Hudson's latest effort, a ready-to-wear partnership with New York and company,

1:16.7

aims to do something most brands shy away from.

1:19.5

At the same time, spearheading an issue dear to her heart, sustainability.

1:25.1

With the fashion and apparel industry being among the most wasteful when it comes to the

1:28.8

environment, Hudson took on this designer and partner role with an extra special mission in mind.

1:34.7

Quote, it's very hard, she says, to be completely sustainable, but it's all about how we make

1:39.6

those efforts that counts. Named happy by nature, this particular eco-friendly line doesn't just use sustainable fabrics,

1:47.0

the baseline for greener collections.

1:49.0

At Hudson's insistence, Happy by Nature also eliminates plastic tags, and uses biodegradable

...

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