Kate Bradley - Founder & CEO of Lately.ai | The Future of Content Marketing With AI

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 13 September 2022

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣ Kate Bradley Chernis is the Founder & CEO of Lately – A.I. which learns which words will get you the most engagement and re-purposes video, audio, and text into dozens of social posts containing those words. As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. What she learned on the radio about the neuroscience of music helps fuel Lately's artificial intelligence. Prior to founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI, YoY for three years. In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing, and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Harvard University, Columbia University, NYU, and others. ➡️ Show Links https://www.instagram.com/katebradleychernis/ https://twitter.com/LatelyAIKately/ https://www.linkedin.com/in/katebradley/ ➡️ Podcast Sponsors HUBSPOT - https://hubspot.sjv.io/successstorypod NORD VPN - https://nordvpn.com/successstory/ MANSCAPED - https://manscaped.com/ (Promo Code: 20success) ➡️ Talking Points⁣ 00:00 - Intro 02:48 - Kate Bradley's origin story 14:25 - How does Kate Bradley do content marketing so well and what role does AI play? 32:38 - How did Kate start Lately.ai and what did she do with the money her company raised in the beginning? 41:34 - Marketing problems Kate is solving 46:05 - How is AI important and applicable for smaller content creators? 49:59 - How did Gary Vaynerchuk use Lately.ai? 58:20 - Where can people connect with Kate Bradley? 58:52 - The biggest challenge Kate has ever faced in her life 59:27 - The most impactful person in Kate's life 59:48 - Kate Bradley's book or podcast recommendation 1:00:07 - What would Kate tell her 20-year-old self and what does success mean to her? Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines, including
0:16.9	the caps of their flagship wine. I saw sleeves and their award-winning justification. I cannot wait
0:22.3	to share these with friends and family and also drink some myself. Justin Wines has been crafting
0:27.3	exceptional wines since 1981, with world-class Bordeaux style wines, Justin basically put
0:33.6	Paso Robles region on the wine-making map. They thoughtfully produce wines with boutique wine
0:39.6	making practices and it is the perfect gift for loved ones. Gifting with Justin is effortless.
0:44.9	You pick your wine, you select the box, you add a personal message and you leave the rest to them.
0:50.5	You could be gifting yourself if you want to. I'm not holding any judgment. Shop all of their
0:55.1	exceptional wines at JustinWine.com and be sure to use promo code success to receive 15% off
1:02.1	your order today. One of the most important staples in me being able to maintain energy levels,
1:08.8	to look good, to feel good, to show up with a clear head, clear thoughts, be able to jump on
1:14.8	podcasts, jump on calls, pitch to investors, whatever it is is my diet. My diet is always
1:20.8	dialed in and it always has been and it's always been a huge part of my life. This is why I've
1:25.4	partnered up with Factor. They are one of my favorite meal delivery services. They give you chef-crafted
1:32.8	meals without any prep or cleanup. These are chef-prepared, diet-ish and approved, ready to eat meals,
1:40.0	delivered straight to your door. You save time, you eat well and you stay on track. And they have
1:45.7	tons of different kinds of diets that they cater to. Protein plus, calories smart, keto, that's
1:52.0	usually what I do during the week. Vegan and vegetarian, chef's choice, whatever it is, they have
1:57.0	dialed in incredible meals for your specific diet with food that tastes phenomenal. No wasted time
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