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Join over 6 million customers and try it for free at Transfer transferwise.com slash reset. Our products and our produce has been bought by some of the leading designers of the world

some of the Hollywood celebrities some big, everyone has been actually using our platform to get authentic

produced from Kashmir, and that word of mouth was actually helping us build a very, very strong

business.

This is Mujit Muraj but.

He runs a business called Kashmir Box.

I'm the CEO of a startup based in Kashmir that works with farmers

and craftsmen community of almost 2,000 families.

Kishmere Box was named after the region of Jamu and Kashmir, where Mujit is from.

India claims the region, which is home to 12.5 million people.

Kashmir is an offline brand in the world already, with more than 10,000 stores across the world selling Kashmiri handicrafts and produced.

For example, Kashmir, which is the luxury wool, these artisans are earning anywhere between

one to two dollars a day and we wanted to change that and

we wanted to create a platform wherein we could give them direct access to worldwide markets

and internet was a very very very strong tool in that.

So we built an online platform and in the last eight years we have had more than 2,000 families get associated with us

and we have been shipping to more than 50 countries.

Kashmirbox was growing, but then in August, the Indian government did something that put

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