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That Creative Life

Kara Goldin - AOL’s Youngest Female VP to Fearless Beverage CEO

That Creative Life

Sara Dietschy

Business, Design, Gary Vee, Technology, Entrepreneur, Entrepreneurship, Sara Dietschy, Sara Peachy, Arts, Filmmaking, Youtube, Gary Vee Audio Experience

4.8775 Ratings

🗓️ 26 February 2018

⏱️ 55 minutes

🧾️ Download transcript

Summary

Entrepreneur Kara Goldin from Hint Water shares her story from an AOL Executive to a beverage CEO. Hint produces the leading flavored water with no sweeteners and nothing artificial. Kara launched the podcast Unstoppable to tell the stories of entrepreneurs and founders.

Transcript

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0:00.0

Hey guys, what is up? This is Saradici rhymes with Peachy here for another episode of the creative exchange.

0:05.6

I am here with Kara Golden of Hint. I am a big fan of Hintwater. So I have actually done work with Hint

0:13.0

before and she is here in L.A. So we have a chance to sit down and talk with her. So for the people

0:20.1

who don't know of Hint water.

0:22.6

Who could that be?

0:23.6

The two people out there, what is Hint water?

0:28.1

So Hint just makes water taste better.

0:30.5

For people like me who knew that they should be drinking more water, but just didn't.

0:38.3

I developed hint.

0:39.3

I started slicing up fruit and throwing it in water and wondered why all these things

0:44.3

that were calling themselves water on the market actually had a lot more crap in it than just water.

0:51.3

And so, yeah, so we're just using, we're just using just a touch of the fruit

0:57.7

flavor in order to actually get people to enjoy water again. So what makes you guys unique?

1:03.8

What was the moment where the world needs another water company? Because you said, you know,

1:13.1

on your panel that you would go to Whole Foods and you saw vitamin water, but there's so much sugar. So what makes Hint stand out and why is it

1:19.4

a healthier alternative? So, so ages ago I used to drink diet soda and I was thinking that the word diet actually was better for me.

1:30.8

And then one day I started looking at, you know, I thought the diet was better for me, but what else do I think is actually better for me?

1:40.0

And I made a list, and I wish I would have kept the the list but I made a list that was like low fat

1:45.4

water chicken fish like I and I started really like making this list of if I do all of these things

1:56.2

put all of these things in my body then I'll be healthy right Like I'll work out and then I'll do all of that.

2:01.7

And then for sure, I'm going to be healthy.

2:03.7

And it ends up that that's not the case.

...

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