Hello, welcome back to Not Just Paleo. I'm your host, Evan Brand. And today is a special

behind the scenes food industry podcast. I'm speaking with the founder and co-founder of Kettle

and Fire, which is a bone broth company that I've been using behind the scenes for quite some time

and have really been blown away at the quality. So I reached out to

them. I said, hey, look, it seems like the bone broth industry is crazy. You have so much

inconsistency among different brands in terms of ones that contain more gelatin, more collagen

than other brands. Some brands are just, they look like yellow water, you know, what's up with the industry?

And Justin was willing to come onto the show and talk about this.

If you don't make it to the end where we announce a special coupon code for you and the rest of not just paleo listeners,

if you write down this link, get your pen and paper or your phone, write down this

URL, not just paleo.com slash broth, so just B-R-O-T-H broth.

And if you go there, you'll get 20% off your first order of this organic bone broth that I use

on a weekly basis with much enjoyment.

Hey Justin, welcome to the show.

Thanks for having me.

So you are, are you the single founder?

Are you a part of a multiple founder for your company, kettle and fire?

How did this whole thing come into fruition?

Yeah, so I started this company with my brother, actually.

So Nick and I started this after each of us, you know, I was eating paleo for about five

years at that point and was looking for an easier way to incorporate bone broth into my life

because I was traveling all the time.

...