Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a

difference.

Welcome back to this week's edition of your brand Amplified.

I am here with Justin Lane of Adelaide Media Group.

Welcome Justin.

Thank you for having me. It's a pleasure.

Absolutely. So tell us a little bit about your company. What does Adelaine do? And is that a play on your

last name? It is. It's a play on advertising and my last name. It was kind of a pet project. But the company where we specialize in digital marketing, but we're moving more into full service marketing. We even have partners that handle television and radio for us.

And we are data driven really big on the attribution

and the measurement side.

So moving lots of data through the ecosystem and using machine learning and

artificial intelligence to help us make better decisions on the buying side.

Now to the average listener that probably sounds like a foreign language. I know I'm in marketing and PR but digital marketing advertising is not my wheelhouse. So essentially can you put that into layman's terms? Yeah, we will go and find

your desired audience anywhere on the internet, Facebook, programmatic, wherever we think they are for the most cost effective price.

Awesome.

Leveraging data. Yeah. He's data. Yeah.

He's added.

Nice.

I think that it's so important.

There are so many companies that live in the space, right?

I mean in my field and in yours. So how do you break through the noise? What's your point of differentiation that you offer?

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