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Pop Pantheon

Justin Bieber's Purpose 10 Years Later (with The Wall Street Journal's Myles Tanzer) (Patreon Preview)

Pop Pantheon

DJ Louie XIV

Music Commentary, Music, Pop Culture, Pop, Pop Music

4.7630 Ratings

🗓️ 25 August 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

In a preview of this week's Pop Pantheon: All Access episode, The Wall Street Journal's Myles Tanzer returns to Pop Pantheon ahead of the 10-year anniversary of Justin Bieber's fourth studio album, Purpose, to unpack the blockbuster record. Louie and Myles touch down on Justin's recent album Swag, discuss Purpose's trio of number one hits, "Love Yourself," "Sorry" and "What Do You Mean?," and talk about Justin's approach to pop stardom over the years.

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Transcript

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0:00.0

Hey y'all, DJ Louie here just dropping a preview of this week's Pop Pantheon All Access episode.

0:05.3

If you enjoy this snippet and you want to hear the rest of this episode plus weekly bonus episodes of this podcast,

0:11.0

you can subscribe at patreon.com slash Pop Pantheon or click the link in the show notes of this episode.

0:16.9

If you're considering subscribing to Pop Pantheon All Access and you use Apple's App Store on your mobile device,

0:22.4

we recommend not subscribing to Potthian All Access using the Patreon app on your phone,

0:27.8

where Apple is now charging unnecessary fees for new subscribers.

0:32.3

Instead, go to patreon.com slash Poppantheon on your desktop to subscribe.

0:36.9

You will still have access to all of the features of Patreon, including listening to our bonus episodes on your Apple Podcast app. We wish we had more control over this, but sadly we don't. So that's our recommendation to save you a couple bucks. You can also, of course, subscribe for the audio only directly here in the Apple Podcasts app. Enjoy this preview.

0:53.9

You know, in all these cases, these stars that

0:56.3

we're talking about, you know, Miley with bangers working with Mike Will Made It, you know,

1:02.3

blackout Britney with danger, and then Justin Bieber with Scrillix. You know, finding these

1:07.8

sort of sound architects to guide them through these challenging parts of

1:11.9

their lives is the most important part. And I think in some ways the thing that separates

1:16.0

fine pop stars from great pop stars is the ability to weaponize negative narratives against you

1:21.5

into like exciting grist in the music. Like that is Michael Jackson, that's Madonna, that's everybody that's exciting. Like,

1:28.8

if you either generate a piece of, like, negative attention or you come into a piece of

1:33.6

negative attention unintentionally, Taylor's so good at this too. Like, you just, you grab it,

1:38.2

you metabolize it, and you turn it into a power. And I think that, like, that is what separates

1:43.1

the grates in a lot of instances, at least in the modern sort of media ecosystem that we exist in. And this album, I think, does that as well as any possibly can. So I think really before we talk about all the music on this record, the song that feels really important to talk about that really changes everything is, where are you now, the Jackie song with skrillex and diplo that justin is

2:01.5

featured on which sort of like i think both sets forth a lot of the like thematic ideas and like

2:06.2

aesthetic ideals of this record as well as kind of like the trop house sort of like lineage in existence

2:11.6

where you now dead and nature So if that is true, I know you're not dead.

...

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