This is an IHeart podcast.

Run a business and not thinking about podcasting.

Think again.

More Americans listen to podcasts than adds supported streaming music from Spotify and Pandora.

And as the number one podcaster, IHearts twice as large as the next two combined.

Learn how podcasting can help your business.

Call 844-844-I-Hart.

Welcome to Before Breakfast, a production of IHart Radio. Good morning. This is Laura. Welcome to the Before Breakfast podcast. Today's tip is to just put in the time. Even if you don't know exactly what

you will do in a chunk of time devoted to a long-term project, making space for that project

frequently keeps your mind on that project. And that increases the chances that you will keep making progress.

So I love writing books. Books also take a long time to write. They are planned out long

ahead of time, and publication often happens about a year after the initial manuscript is finished. But time keeps passing,

and for most long-term projects, it pays to start early. So lately, I have been making space on my

calendar regularly for two things. One is figuring out promotion strategies for my next book, currently called

Big Time, which will be out in spring of 2026. I block out time on my calendar to figure out who

I'd like to reach out to or what promotional materials I can create. The second is to work on

writing my next book, currently called The Golden Hours.

That won't be out until 2027, but I will need to write it eventually.

So I make some time on my calendar now, to think about ideas and what I might like to include.

There is nothing specific I need to do right now for either of those long-term projects.

Lots of things can change between now and when the deadlines will become more urgent.

But here's the thing.

...