Just found out my neighbor’s business sold for $450M

My First Million

Hubspot

Investing, Entrepreneurship, Business

4.7 • 2.9K Ratings

🗓️ 14 January 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Get our Business Monetization Playbook: Episode 668: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the story behind Muscle Milk, Scott Galloway's bet against FTX, and how Bill Ackman spent $460M in 4 hours. — Show Notes: (0:00) The untold Muscle Milk story (16:41) Timelines of your heroes (19:43) Having a social agenda (22:29) Shaan pitches Sam a business (38:58) Scott Galloway buys FTX claims (47:17) The value of having a too hard pile (55:18) Bill Ackman spends $460M in 4 hours — Links: • Muscle Milk - https://www.musclemilk.com/ • Flavor Insights - https://flavorinsights.com/ • Hormel - https://www.hormel.com/ • Arfur Rock - https://x.com/ArfurRock — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	I'm talking about Barber and he tells me this story that's pretty crazy about muscle mill.
0:07.9	I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off.
0:12.1	So he's got my hair and he knows I have the podcast. Every time I go in for a haircut, he just gives me research.
0:19.1	And it's great. Dude, my handyman knows I have the podcast.
0:22.3	And he always asked me what stocks he should buy. And I'm like, that's not the point, bro.
0:26.0	He thinks you're Jim Kramer. Yeah, he's like, so what stocks should I buy? I'm like,
0:30.6	I don't know. I don't know. Don't ask me that. Just change the lightball please if he asked you like you know what's the best way to increase my testosterone right now using an illicit drug i feel like that is what he should be asking you
0:41.7	clearly he's not a listener what can i buy from a forum they'll make my tendons stronger
0:48.3	sam has answers to those types of questions yeah i'm like do you want to know some really cool
0:53.0	subredits or an illegal
0:54.5	place to download books? I got you, bro.
0:58.5	All right, go ahead. I'm talking to my barber, and he's like, dude, you know whose hair I was
1:02.3	cutting? He goes, he's your neighbor. I'm my neighbor. And he goes, yeah, the guy lives just
1:07.9	down the street from you. It's the family that started Muscle Milk.
1:13.9	So they started back in 1998.
1:21.1	And it actually started because he bought a subbrand called Citomax from his employer.
1:25.3	It's not what ended up working, but I think it's a hilarious starting point.
1:25.9	Yeah.
1:31.1	It's sort of like how SpaceX started because he wanted to send like a small plant to Mars.
1:35.6	And now he's like, you know, build like a trillion dollar company doing this.
1:38.1	You know, what's the colostrum?
1:40.3	I get so many ads on... Colostrum, good stuff.
	...

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