4.4 • 1.2K Ratings
🗓️ 10 October 2024
⏱️ 30 minutes
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Ring Ring! Is anyone there?
After George Floyd’s death in 2020, companies across the US were called upon to acknowledge the ways they were discriminatory and inequitable towards Black people. In response, they vowed to create space for Black voices, support Black content, and put Black people in positions of power. Black projects were greenlit and Black creators were asked to pitch their ideas.
The “Black jobs” were on fire! Until it wasn’t a priority anymore. The phones stopped ringing. Today we talk about the wave that subsided and meet with PR expert Ekaette Kern to hear her story of how she navigated the promises of corporate America that many now see as a grand facade.
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0:00.0 | Lila, who are you calling? I've been reaching out for a couple of years now and still no answer. |
0:15.0 | I mean the message was clear. They said it. |
0:20.0 | With statements saying Black Lives Matter, but inside. |
0:25.0 | We the National Football League admit we were wrong for not listening to NFL players earlier. |
0:29.6 | Apologies and resignations have followed a reckoning in corporate America. |
0:34.0 | Microsoft has been posting powerful points on Twitter. |
0:37.0 | Okay, so you're talking about when companies were expected to say |
0:42.0 | Black Lives Matter and show they meant it. |
0:46.1 | By hiring us, by putting us in positions of power, by black representation in media. |
0:53.7 | And if that happened, |
0:54.8 | couldn't we all just quiet down and get along? |
0:57.8 | Right, yeah. |
0:59.1 | And after all of those initial promises, |
1:02.0 | it has me wondering what actually happened. |
1:05.8 | Are black people in those companies still being heard? |
1:09.1 | And how many of us were offered opportunities during that time, but are actually... |
1:14.0 | Hi, this is Lila, you reached out to me shortly after the racial reckoning, |
1:21.0 | and I'm just following up. |
1:24.0 | What is the status actually on the inquiry that you made for us? |
1:29.0 | And yeah, just following up. |
1:31.0 | We need to stoop this out. |
1:35.0 | The stoop this out. |
... |
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