This is an IHeart podcast.

I've moved a lot of product, like a lot, okay?

And with major multi-billion dollar companies that have told me that they had discontinued, I mean, fucking I could tell you, the discontinue, there was a product that wasn't being paid attention to at all. It was they discontinued production on the L'Ore midnight cream. I just found it in the back of a Santa Barbara CVS, like it was like a lone wolf just sitting there. I'd never seen it.

I didn't understand what it was.

It was discontinued, not paid attention to. And I know this because someone from L'Oreal told this to someone from IHeart years ago. And IHart was like, wait, this product that they stopped making. And, like, they had to start production because of you. I'm like, what? And then I was in France talking to someone and said,

What's your biggest category?

And they were like skincare.

And I'm like, what? And then I was in France talking to someone and said,

what's your biggest category? And they were like, skincare. And I'm like, what were your big wins this

year? And it's a $50 billion company. They were like, well, the L'Oreal midnight cream because of you. I was like, what the fuck are you talking? So like we, I moved the needle by just picking up some archaic product, and if you ever saw the video, you'd know why. If I thought I was going to go viral and make millions of dollars for L'Oreal, I wouldn't have worn a Japanamae T.J. Max sweatshirt had black panda circles on my eyes, hadn't brushed my teeth, hadn't washed my face. Look like I had hit by a train twice because they didn't finish the job off good enough. Anyway, went totally viral. Now they have a real supermodel using my video,

like a real supermodel that you know of. Who cares? It was a great product. I loved it. It was based

in authenticity. I found the product at a drugstore was not anything or anybody yet and just did

a video about it. Like I was like, wait, this feels like a 500-all cream. Like, I'm not kidding. And it does. It's the richest of bitchest of creams. And I just said it's a rich bitch cream. If I thought I was doing a deal with L'Oreal, I would not say rich bitch because they're like, by the book advertisers. They don't fuck around with like rich bitch language. Okay. So I just said whatever I wanted. Okay. And it broke the beauty internet.

Okay. The point is it was an authentic video. It holds up today. It holds up today. There are videos

from three years ago that I did. Yeah. That holds up today. Because like it was true. It wasn't like some like, I'm paid for the day, so I'm just going to say this thing about the shitty product,

because every other influencer's talking about it this week.

Then next week, you never hear about it again.

And some brands went to, like, billion-dollar brands because of it.

I will say there are exceptions.

Like, Road Skincare by Haley Bieber was a

social media branch. So was Selena Gomez. Those are the few cases that, like, and Rihanna's brand,

that like social media really did help, okay? But it's a new world now. And it has to be true and it has

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