This is an IHeart podcast.

So it's so funny the things that pop off and that don't pop off.

So let's talk about things that unexpectedly pop off, which is why you ultimately always have to be authentic.

Because if you're trying to produce products or services or content that you think people will like, it usually doesn't work.

Authenticity is the name of the game in

2024. And there are so many different examples of it. But I am living proof of that because I've

seen this in so many different ways recently. So I was on an airplane and a woman walked up to me and she said,

hey, Bethany, it's Bozema. I'm like, oh, God, hi. And she's like, I was on your podcast. I'm like, I know. You are, I think, the first guest on my podcast. And Bozema, St. John, was the first guest on this podcast. She was the CMO of Netflix. Before that, she was at Endeavor, which is a big talent agency. it's now William Morris Endeavor. Or maybe it is, yeah, I think it's WME. And she said, hi, and she said, I'm on the new Housewives of Beverly Hills. I said, you are. I didn't know it had just aired. It had just started. I don't watch the Housewives. I do talk about them because of the clips that I see on social media about the Housewives. But I said, oh, wow, that's so crazy. Amazing. And she said, yeah, I was negotiating and I had to sign the Bethany Clause. Now, she's a bad bitch. She's a real serious business bitch. And she said she had to sign the Bethany Clause, which to me was like my first real Bethany Clause flex.

I know everybody's had to sign it, and I'll explain to you what it is.

But that was like my first real flex because she was the CMO of Netflix, heard of Netflix.

And so I know that she like respected my gangster.

You know what I mean?

I could tell she like she kind of respected my gangster. And I like that. I respect hers. So I could tell. She, like, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she, she's, she, she, she's on the plane, and then I talk into my phone and I say, I tell a story. I just ran into this woman, blah, blah, blah, do you want to meet her? And I bring my phone over and I record her. I say, she says it's okay and she's beautiful and she says hello and she's doing the show. It's a testament to a couple of things. One, I remember years ago sitting down with P.K. and Kyle, P.K. from Beverly Hills. And he said, we did the show because of you and we want the success that you've had. And I've heard this from so many different Real Housewives producers, not now, of course, because I'm persona non grata.

But so many Real Housewives producers that every housewife comes in and says, I want to do what Bethany did.

And I'm so humbled. I'm so grateful. I'm so moved by that. Like, I never take that for granted. And it shows me that it's correct.

I remember, like, the Erica Janes of the world coming on and the actresses that had a preexisting career or Lisa Rina started being on the show because they had seen my success.

It's also why the show has they had seen my success.

It's also why the show has changed.

And it's also why Real Housewives of New York has changed because the women are beautiful and savvy and aware.

And we were a bunch of busted up train wrecks.

So I'm going to get into that.

We were has-bins or nobody's.

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