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So what I found is people, it happens in men, it happens in males late 40s. It happens in

certainly in 50s. But people at a certain age start to wonder about their purpose.

Let's say you've made some money, you know where you are in your career, like your kids are getting older,

you're not needed for every costume or drop off or pickup or bath or whatever stage the kids are at,

but like, let's say they're teens. Then you start to think about what is your purpose.

It's not that easy to fill every hour in a day. Like you could be somebody who goes and works out a lot.

Okay, is that an hour? Is that two hours a day? You shop a lot. You do some charity. You work. Let's say you work eight hours a day. But like, it's not you're getting older and you're in 50s and you're wondering like, is this it? Is this my big thing? This is my life. Like my kids wore my life, but now I'm going to be an empty nester soon. So I'm finding, and also in the same way that a

woman, every time she gets her period, she gets PMS and she's miserable and she, like, thinks it's

the first time it's ever happened, and she thinks she's the only one going through it. In the same way,

this purposeless feeling that people get in their 40s and 50s, it's like adjacent to a midlife

crisis, it's something that people don't recognize as what it is because it's sort of like

we don't recognize our age. We might still look at someone 20 years younger than us, like a man

or something, and think that they're so attractive and they could be our type when they're 20 years younger than us. We're not there anymore. We're in our 50s now.

The same way that, you know, you still have the same eyeballs, we still think that like we're supposed

to have the same drive and hunger and passion and value and relevance and all that stuff in the

workforce. And the truth is we're older. We're not

expired, but it's just not the same. Not everyone is working until they're 90. Not everyone's

reinventing themselves like Martha Stewart at 80, you know, and, and it's a thing that has to be

resolved. It's difficult to find purpose. I find that it's a thing that many people are looking for.

And it's like some people, they don't want to just check the boxes like, okay, I'm going over there

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