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Thank you for being a part of Away With Words.

You're listening to Away With Words, the show about language and how we use it.

I'm Grant Barrett.

And I'm Martha Barnett.

Remember the first time that you saw a sign for the chain of toy stores called Toys R Us?

Toys R Us. Do R Us, yeah.

Yeah, the backward R, the misspelling, the colorful letters,

yeah, the kids kind of printing.

Ungrammatical.

Do you remember what you felt? I feeling what's wrong I was a kid I

wanted to go in and I wanted toys oh it attracted you yes they had stomper trucks in

there I wanted them so badly.

I've been thinking about this. Sometimes it's called sensational spelling or divergent spelling

when companies specifically misspell something on purpose.

And I guess it's to get your attention,

but I'm just thinking more and more about how it makes me feel.

And I think it makes me feel

...