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FranklinCovey On Leadership

Julie Zhuo: Caring Without Lowering the Bar

FranklinCovey On Leadership

FranklinCovey

Business, Management

4.6 • 215 Ratings

🗓️ 27 January 2026

⏱️ 40 minutes

🧾️ Download transcript

Summary

Julie Zhuo, former VP of Product Design at Facebook and author of The Making of a Manager, reflects on the leadership lessons she learned while scaling with one of the world’s fastest-growing companies. She explains why great managers must hold high standards without becoming taskmasters—and how trust, feedback, and clarity determine whether teams merely comply or truly commit. Zhuo shares a defining moment of feedback that reshaped her approach to management, unpacks the shift from individual contributor to leader, and outlines the levers managers use to multiply impact through people, process, and purpose. The conversation also explores why leaders confuse niceness with kindness, how to create real clarity on teams, and what thoughtful experimentation looks like in the age of AI. Listen now to explore what it really means to expect a lot and care a lot. FranklinCovey’s world-class learning solutions—delivered Live-Online, On Demand, or Live In-Person—are designed to build exceptional leadership skills and enrich your culture at every level of your organization. To learn more, email us at info@franklincovey.com, visit franklincovey.com, or call us at: 1-888-868-1776

Transcript

Click on a timestamp to play from that location

0:00.0

I think one of the most important piece of feedback I have ever received as a manager, which I also still think about to this day, came from one of my reports.

0:09.0

He, we were working on a project together, and it was very stressful.

0:12.8

And it was like, you know, a top CEO, executive company mandate.

0:17.6

And we were having, like, reviews almost on the daily.

0:23.2

And I was talking to him about the work.

0:27.9

And, you know, I think I had this tone. I had this attitude of like, hey, we got to do better.

0:34.2

We got to do this or that. And he stopped me and said, you know, Julie, I know that you care a lot about this project. And I also know that's very stressful for all of us.

0:38.2

But sometimes I feel that, you know, when things are good, you're on my side, you're supporting

0:43.9

me. But when things are not going well, I don't feel like you're on my side. I don't feel

0:50.9

that you're the kind of person who is there for me. And he expressed this sentiment to me,

0:57.9

which really made me pause and actually reflect much more on like, wait, what is my job here as a

1:03.9

manager? And what I realized is that it's not really the kind of manager that I want to be.

1:09.9

We all know that obviously results matter.

1:12.3

And part of the job is like you want to get great results from the team.

1:15.3

But I didn't want to do it in a way where the people I was supporting felt like I was a taskmaster.

1:26.9

Hello and welcome to Franklin Covey on leadership. I'm your host, Will Hodling.

1:31.8

Today's guest is Julie Zoo. Julie joined Facebook in 2006 when the company was roughly 100 employees.

1:39.4

While at Facebook, she grew from individual contributor to manager to ultimately VP of product design.

1:45.5

She shared her hard-earned insights in a book, The Making of a Manager,

1:49.7

What to Do When Everyone Looks to You, which became a bestseller.

1:54.0

In today's conversation, we'll discuss the lessons learned from Facebook's growth,

1:58.2

the keys to being a great manager and leader, her life as a startup

...

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