Julian Metcalfe On Going From From Zero to $2 Billion: The Tenacity and Grit Behind Building a Successful Business
Disruptors
Rob Moore
4.8 • 1.4K Ratings
🗓️ 14 September 2025
⏱️ 52 minutes
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| 0:00.0 | Everything begins and ends with the product. And if things go wrong, you're in real, real trouble. |
| 0:04.7 | A prayer to know you've got it's a... Two billion dollars, prep yourself, I believe. Did you have a big tax bill on your two billion sale? I'm sorry, criminal. What's the most disruptive thing anyone's ever said or done to you? We had a very bad review 20 years ago, I remember. I take that pretty damn seriously. But what if you go bus? |
| 0:20.4 | I've nearly gone bus a few times, |
| 0:21.9 | but there is no success without the bumps. |
| 0:24.2 | Do you think |
| 0:24.6 | Labour could do more to support businesses in the UK? Rates are now often more than rent. |
| 0:29.7 | So it's become very difficult for people to start a business, to employ people, terribly damaging. |
| 0:35.7 | What are the biggest mistakes you see entrepreneurs make? |
| 0:38.6 | The only answer, surely, to that, is the... |
| 0:43.5 | Julian, is it true you love failure? |
| 0:46.6 | God, have I said that. |
| 0:48.5 | No, of course I don't love failure. |
| 0:49.7 | I hate failure. |
| 0:50.7 | But I embrace it and I'm realistic about it, |
| 0:53.5 | that if you're going to try and change |
| 0:54.9 | anything or add value to anything, it's not going to come that easily, so you're bound to make |
| 0:59.3 | mistakes. And those mistakes equals, I suppose, failure. But there is no success without the |
| 1:07.1 | bumps. It just doesn't exist. It's just impossible. And no one will tell you they've been successful without the bumps. |
| 1:12.6 | It's like saying you're an Olympic athlete without training. |
| 1:15.5 | It's crazy. |
| 1:16.8 | So somewhere clearly on the internet, you've been interviewed and you've said you love failure. |
| 1:22.4 | And I find this a paradox. |
... |
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