Let's talk sleep number people.

In the NFL, there is no margin for error.

One mistake can change the outcome of a game, or as you can tell, right around these times, an entire season.

So you've got to be on your game.

Science proves quality sleep can help you boost your reaction time, recovery time, and overall athletic performance.

As the official sleep and wellness partner of the NFL,

sleep number's mission is to provide players with data and insights to optimize their sleep

for the ultimate competitive edge. So why not do it for yourself? I do it. My sleep number

setting is 60. My wife says 70. It is just 10 numbers apart. But being able to adjust your

bed's firmness after working out or for recovery, it's a game changer.

So why choose a sleep number smart bed?

So you can choose your ideal comfort on either side.

And now save 50% on the new sleep number limited edition smart bed.

Exclusively at a sleep number store near you.

Limited time. See store or sleep number store near you. Limited time.

See store or sleep number.com for details.

There's one thing that will forever change the way you sleep,

and it's the softest 100% organic cotton bedding from Bowlin Branch.

You'll fall asleep faster, wrapped in the most luxurious comfort.

You'll never sleep hot again with airy blankets,

cloud-like duvets, and breathable sheets.

You'll experience pure comfort on night one

...