Hello, I'm Kirstie Young. Thank you for downloading this podcast of Desert Island Disks from BBC Radio 4.

For rights reasons, the music choices are shorter than in the radio broadcast.

For more information about the program, please visit BBC.co.uk.

Radio 4. The My castaway this week is the campaigner Dame Julia Cleverden. As head of the charity

business in the community she fine-tun tuned to perfection the art of persuasion.

A phone call from her, and many of the big beasts of the business world, the pinstripes she calls them,

stride from their boardroom's intent on giving something back to society.

Her energies and endeavours have powered countless corporate social responsibility programs.

In a life dedicated to public service, she has charmed not only chief executives, but apparently royalty too.

His Royal Highness, the Prince of Wales, is a long-time supporter and collaborator.

She seems keenly aware that not everyone has her good fortune of a first-class education and top-door connections

when she's not harrying the Blue Chip Brigade.

She's inspiring young people from all sorts of backgrounds to follow her example and get involved. inspiring

to follow her example and get involved in social action.

She says one of the most important leadership roles is to grow people.

It's very much like gardening.

You tend them and apply fertilizer, but sometimes you have to prune them to make them grow stronger.

So welcome, James Julia Cleverton. By reputation, you are one of those people who appears to employ sort of three parts

cajoling one part bullying to get people to do things is that a description you

recognize do you think? I think persuasion is always about trying to inspire, encourage, in these people that things could be better, we could do it different.

Occasionally there's a bit of quid pro quo, there's a bit of if you could do this, A this would make a difference

to schools in tough times or kids in gone off the tracks, but he could also make a difference to the business

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