🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral

The Best One Yet

Nick & Jack Studios

News, Business

4.7 • 9.5K Ratings

🗓️ 17 May 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

In a high-end boutique between Hollywood and Beverly Hills, Pamela Skaist-Levy and Gela Nash-Taylor met as fashion-obsessed shopgirls with dreams of entrepreneurship. But they had no obvious path to get there… until Gela became pregnant – with nothing to wear. What came next was a history-making business venture started with only $200 and a pile of smelly used denim. From a successful maternity jeans line, to soft fitted T-shirts embraced by the characters on “Friends,” Juicy Couture rose as a sassy, saucy clothing line at an ‘affordable splurge’ price point. But it was their signature product, the Juicy Tracksuit, that would break the Internet, flood the tabloids, and transform casual luxury as we know it. Learn how J.Lo’s savvy costume choices helped kickstart a multi-million dollar brand, how the most important muscle to tone is the ‘Second-Time Founder Muscle,' and why the Juicy Tracksuit is the best idea yet.

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.

Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

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Transcript

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0:00.0	Yetis, Nick and Jack here with you from the T-Boy Studio. On our weekly show, the best idea yet,
0:05.0	we go deep on the most popular products of all time. Oh, and last week, we went back to the most
0:10.6	viral product from high school. If you didn't own a juicy couture track suit, you can't sit
0:16.6	with us. Juicy Couture, the first business to own the most important real estate on earth,
0:21.7	your butt. But did you know that the juicy valour fashion brand was started as maternity wear?
0:27.2	Yeah, it was actually two moms who began with $200 and a trip to the laundromat.
0:31.1	And then a decision by Jennifer Lopez in a music video changed those two women's lives.
0:36.8	And then honestly, changed fashion forever.
0:39.3	So after the taste of the episode you're about to get, listen to the full thing on the best
0:43.7	idea yet.
0:44.5	Jack and I put a link in this episode description.
0:46.6	You're going to love it.
0:47.4	Here's The Best Idea Yet, Juicy Couture.
0:57.1	Here we are in an office park in Pekoyma in California's San Fernando Valley.
1:02.6	The office is quiet.
1:04.8	A painted fingernail flicks off the fluorescent lights one by one.
1:09.3	Pam Skies-Leavy and Gila and Nash Taylor are closing
1:12.2	the door on Travis jeans forever. What? Wait a minute. Before the break, we were hearing about
1:19.1	how Travis had this huge deal that just signed. What happened during the commercial breakneck?
1:23.2	Well, here's what happened. For five years, Pam and Gila happily created maternity clothes for
1:28.3	a P in the Pod. The two companies got along like two, you know where I'm going with this. But then,
1:33.7	it came time for them to deliver designs for their 1994 collection. And that collection featured one
	...

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