Juicero Gets Squeezed Out with Chelsea Devantez & Solomon Georgio | 8

The Big Flop

Wondery

Society & Culture, Comedy, Business

4.6 • 884 Ratings

🗓️ 16 October 2023

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What do Gwyneth Paltrow and Oprah have that you don’t have? A $700 juicer…and lots and lots of money to buy it with. The Juicero was supposed to revolutionize at-home juicing and make organic, cold pressed juice accessible to everyone. The main problem? It was only accessible to the super rich. It still became one of the buzziest products of 2016, but after a Bloomberg exposé of the machine went viral, not even Goop would touch it. Chelsea Devantez (Glamorous Trash with Chelsea Devantez) and Solomon Georgio (The Juice) help break down how Juicero got the squeeze, and discover why not all press is good press.

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Transcript

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0:00.0	Wonderie Plus subscribers can listen to the Big Flop early and ad-free.
0:05.3	Join Wonderly Plus in the Wondery app or on Apple Podcasts.
0:21.6	Imagine. It's 2018 and you're at the rap party for Ava Duvernay's new movie A Wrinkle in Time,
0:28.9	when suddenly Oprah, one of the stars of the movie, takes the stage.
0:34.3	In one hand, she holds a cup of green juice.
0:37.0	In the other hand, she holds a microphone. And juice. In the other hand, she holds a microphone,
0:39.2	and if Oprah's holding a microphone, you'd better be listening. Here's to a wrinkle in time.
0:46.9	She pauses and takes a sip of the juice, and then she continues. There's this great juice machine
0:52.9	that makes these fresh pressed juices.
0:55.0	So here's the deal everybody.
0:57.0	I have one, and now you all will have one.
1:01.0	The crowd goes nuts.
1:05.0	You'd think she'd given them all cars, because here's the thing.
1:08.0	The juice machine she's talking about, the juicerro,
1:11.3	it's one of the busiest products to hit the market.
1:15.1	But after a juicy, tell-all article goes viral,
1:19.5	everything goes to hell in a fruit basket.
1:22.9	Because as it turns out,
1:24.4	when it comes to cold-press juice,
1:27.2	not all press is good press.
1:33.5	A robotic gadget for it advert you're way into the upper crust of the wealthy and innanely stupid.
1:40.9	You're not saving children from going hungry.
	...

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