JT Service | Pro Runner Advice, Dean Karnazes Stories, Trail Running Event Management

Singletrack

Finn Melanson

Wilderness, Sports, Trail Running, Ultramarathon, Ultra Running, Running, News, Sports News, Mountain Running, Ultrarunning

5.0 • 1.1K Ratings

🗓️ 26 May 2023

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

JT Service is the Founder of Soul Focus Sports and Run Local Events. In this conversation JT shares some stories from representing Dean Karnazes in the mid 2000s, his philosophy around event management and experiential marketing in the running world, and all sorts of thoughts around media, fandom and growing the trail running community. Timestamps: (3:35) - representing Dean Karnazes(15:45) - the long tail of professional running(23:08) - managing innovation versus tradition in events(36:...

Transcript

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0:00.0	Welcome back or welcome to the single track podcast. I'm your host, Finn Melanson, and in this
0:05.4	episode, we're talking with JT Service. JT is a company builder in the event and experience industry.
0:10.7	He started sole focus sports in 2010 to produce endurance events and represent athletes.
0:16.2	In 2016, the company expanded to create an experiential agency to provide event services and strategy for brands such as Hoka, Under Armour, Solomon, GoPro, Strava, and Hustle Clean.
0:27.6	And simultaneously, back in 2012, service started run local events with a focus on creating high profile and locally themed events like the Oakland Marathon and Santa
0:39.7	Barbara Half Marathon.
0:41.3	In this conversation, J.T. shares some stories from representing Dean Carnassas back in the
0:46.1	mid-2000s, his philosophy around event management and experiential marketing in the running
0:51.5	world, and all sorts of thoughts around media, fandom, and growing our trail running community. Before we get started, some big news broke
0:59.9	in our sport earlier today as Ara Vipa running announced that White Mountain Endurance, a New
1:04.6	Hampshire based events company, will be joining the Ari Vipa family. This announcement marks
1:09.4	ARIPA's official commitment to helping grow
1:12.0	the East Coast trail running community by providing increased resources and media attention to the
1:17.3	White Mountain Endurance Events. Races in the White Mountain Endurance Events ecosystem include
1:22.6	the White Lakes Ultra, Chikora Mountain Race, Race the Cog, Kilkenny Ridge Race, and the Jigger Johnson.
1:29.9	Additionally, Aerovipa will be kicking off this commitment by accepting new applications for
1:34.7	their racing team for runners in the Northeast region. States include New Hampshire, Vermont, Maine,
1:40.0	Connecticut, Massachusetts, and Rhode Island, also New York. We will link to what we can in the show notes for more information.
1:46.6	One last note before we get started, this episode is brought to you by Rabbit,
1:50.6	makers of the best trail running apparel.
1:52.8	Use code single track 20 at checkout on their website for 20% off your next order.
1:57.9	With that, let's get started.
	...

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