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The Casey Adams Show

JT Barnett - Brand Building on TikTok & Navigating The Creator Economy In 2023

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8637 Ratings

🗓️ 8 February 2023

⏱️ 51 minutes

🧾️ Download transcript

Summary

Today on The Casey Adams Show I sat down with JT Barnett. JT Barnett is the founder of BarnettX, a TikTok-focused company which operates as both a strategy team and white glove headhunting service. He has been acclaimed as one of the top TikTok strategists in the world, and works with companies like Microsoft, Best Western, Poppi, Ikonick, and more. With a deep practitionership of the app and seasoned storytelling strategies, JT started the worlds first Adult TikTok House, Honey House. Within 60 days, the house amassed over 1.1M followers and was featured across media outlets like E! News and Business Insider. JT has then used those same strategies to lead dozens of brands to TikTok success, which is why he's thrilled to bring these insights to you. Sponsors: Get 5 Free Travel Packs, Free Liquid Vitamin D and more from Athletic Greens at https://athleticgreens.com/caseyadams (discount automatically applied) Learn more about JT Barnett Follow JT Barnett on social media TikTok YouTube Instagram Twitter - Subscribe to The Casey Adams Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-casey-adams-show/id1328795944 Follow me on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams  TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams - Follow The Casey Adams Show on social media: Instagram: https://www.instagram.com/caseyadamsshow Twitter: https://www.twitter.com/CaseyAdamsShow TikTok: https://www.tiktok.com/@caseyadamsshow YouTube: https://www.youtube.com/@CaseyAdamsShow Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:01.0

Welcome back to the Casey Adams show. I am very excited to announce today's sponsor of the pod

0:07.6

because if you don't know, over the past year, I have been taking my health very seriously,

0:13.2

from running my first marathon in Honolulu to getting an ice bath and plunging every single day,

0:19.4

to a product that I've been using every day. And that brings

0:24.3

me to today's sponsor. Today's episode is brought to you by Athletic Greens. I consume AG1 daily,

0:31.7

taking it before my morning workout, and it gives me the energy to tackle the day. AG1 simplicity

0:37.3

makes it a convenient supplement choice

0:39.2

as it only requires one scoop of powder mixed with water daily.

0:43.8

Each scoop is loaded with 75 top quality vitamins, minerals,

0:47.0

and whole food ingredients that provide gut and mood support,

0:50.9

increased energy, and improve skin, hair, and nail health.

0:54.6

If you're looking for an easier way to take supplements, Athletic Greens is giving you a

0:58.6

free, one-year supply of vitamin D, and five free travel packs with your first purchased.

1:04.8

Go to athletic greens.com slash Casey Adams.

1:08.5

That's athletic greens.com slash Casey Adams. Check it out and enjoy today's episode.

1:16.5

Welcome back to the Casey Adams show. Today I am joined by a good friend and someone that I truly look up to

1:23.7

when it comes to everything content creation. J.T. Barnett, thank you so much for coming to show, brother. What up, bro. I'm stoked to be here. This is going to be fun. Thanks so much for

1:30.9

making this happen. I know we've been trying to make this happen for a while now, so we have. Let's do

1:34.8

it. You were in Australia for the past handful of weeks. It's January 2023. How does it be back. So good. I think like I'm such a routine person and like we've curated similar to

1:46.9

you. We've curated our home to be like a place where we just like feel like we're in our optimal

1:51.3

routine. So beginning of the year, I feel like you want to be, it's very cliche to say that you're like

1:57.5

trying to like have a fresh start. but I feel like the beginning of year you

...

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