The episode you're about to listen to was released back when the mere Christians podcast was called the call to mastery

Now if you love mere Christians, you're still going to love these older episodes because the majority of each

conversation focuses on how the gospel influences the work of our guests. With that disclaimer out of the way, please enjoy the episode. Hey everybody welcome to the call to mastery. I'm Jordan Rayner. This is a

podcast for Christians who want to do their most exceptional work for the glory of God and the good of others.

Every week I host a conversation with the Christian who's pursuing world-class

mastery of their craft.

We talk about their path to mastery, their daily habits and routines,

and how the Gospel of Jesus Christ influences their work. Today you're going to meet Joao Branko. He's the

chief marketing officer for the world's largest McDonald's franchisee, Arcos Dorados, with more than 2,100 McDonald's

restaurants and more than 90,000 employees throughout 20 countries in Latin America and the Caribbean. Of course as always

with our guests today Joe Wau is not speaking on behalf of Arco's Dorados but is

merely speaking his personal opinions on the intersection of Faith and Work.

But before his current role, Joao was a marketer for brands like Procter & Gamble, Tic-Tac,

and the favorite of yours truly, Nutella, he's the past president of the Brazilian

Association of Advertisers. In other words, this guy's an indisputable master of his craft as a marketer.

So Joao and I, we recently sat down, we talked about how creating delicious feel-good moments

at McDonald's connects to God's work in the world.

We talked about the simple routine he performs every morning

to remind himself of his why before he heads into the office.

And we talked about this brilliant practical exercise that he took his team through as they pivoted their marketing plans during the pandemic. You guys are going to love this conversation with my new friend,

Joao Branca.

Hey Joao, calling in all the way from Brazil. Thank you so much for being here.

...