Joshi Herrmann | The Future of Journalism & Local News

Jimmy's Jobs of the Future

Boxlight Creative Studio

Technology, Business, Careers

5 • 1.1K Ratings

🗓️ 3 December 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Check out the new LinkedIn report! And sign up to our NEW community here! https://app.heartbeat.chat/jimmysjobsbackstage/invitation?code=DF4BEJ UK media is collapsing - and Joshi Herrmann, founder of The Manchester Mill, believes a completely new model is emerging to replace it. Joshi returns to Jimmy’s Jobs to explain why legacy outlets are struggling, how AI will flood the internet with personalised content, and why local, narrative-led journalism might be the future of British media. He breaks down The Mill’s rapid expansion into cities like London, Birmingham and Glasgow, the realities of investigative reporting, and the pressures of running a modern newsroom. We also discuss the rise of “community media”, the mistakes legacy players keep making, how AI can act as a founder’s secret weapon, and why the future of journalism might look more human - not less. A must-watch for anyone interested in the future of news, tech, community or British culture. 00:00 Intro 01:37 Expanding to New Cities: Wins & Mistakes 04:06 Cracking London: Their Hardest Challenge 08:26 How Joshi Builds World-Class Reporting Teams 15:51 Community, Marketing & What Actually Works 22:12 AI’s Impact on Modern Journalism 23:05 The Coming Wave of AI-Generated Stories 23:47 Why Local Journalism Might Save Britain 25:02 The Human Connection Readers Still Want 25:44 Live Events & Bringing Readers Into the Room 28:10 AI as a Founder’s “Genius Business Coach” 29:31 What Historical Moments Would You Revisit? 30:56 Why Personal Branding Doesn’t Matter for Journalists 34:01 Hiring Top Talent: The Cameron Barr Story 39:39 Running a Distributed, Multi-City Newsroom 43:13 Why UK Journalists Are Flocking to the US 45:48 Final Thoughts & What’s Next for The Mill ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? [email protected] Sponsor the show or Partner with us: [email protected] Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Think about cheese.
0:02.0	Make your thoughts cheesier.
0:04.2	Now add 100% chicken breast fillet, Chipopla sauce and Ameta cheese melt.
0:08.3	And it's giving the new cheesy chicken stack at McDonald's.
0:12.0	Did we mention it's cheesy?
0:13.9	Cheese.
0:15.8	Available to the 4th of Jan, 2026 from 11am.
0:18.1	Price and participation may vary.
0:19.2	Subjects availability.
0:20.2	Welcome to this episode of Jimmy's Jobs of the Future.
0:22.5	I'm delighted to be joined by Yoshi Herman today, who is the founder of the Mill Media Company.
0:28.3	It started as a lockdown project in Manchester five years ago, where he was writing a newsletter about local news in Manchester.
0:35.7	But it has since expanded to Sheffield, Birmingham, Liverpool and London as well now.
0:41.3	I joke when he came on a show a few years ago, it became the most expensive podcast I've ever recorded
0:46.3	because at the end of it, I mentioned to him that if he ever was going to raise investment, I would be delighted to back him.
0:52.3	So I'm now a small angel investor in it.
0:56.8	So it's great to get him back, talk about the future of media and talk about kind of like
1:01.1	community and so on which as you'll be hearing about later, we have launched our new Jimmy's Jobs
1:06.0	backstage pass, which you can get much greater access to the show and more understanding of what we're
1:11.6	doing behind the scenes.
1:12.8	But we'll get into that a bit more later.
1:15.3	This episode was also powered by LinkedIn.
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