Elfried Samba | The Future of Marketing

Jimmy's Jobs of the Future

Boxlight Creative Studio

Technology, Business, Careers

5 • 1.1K Ratings

🗓️ 10 December 2025

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

Check out the new LinkedIn report here: https://economicgraph.linkedin.com/content/dam/me/economicgraph/en-us/PDF/Work-Change-Small-Business-Report-Dec-2025-UK.pdf Vote for Jimmy’s Jobs People’s Choice Award: https://politicalpodcastawards.co.uk/the-peoples-choice-award/ And sign up to our NEW community here! https://app.heartbeat.chat/jimmysjobsbackstage/invitation?code=DF4BEJ Elfried “Elf” Samba helped turn Gymshark from a small UK fitness brand into a global cultural movement - powered by community, creators, and culture over traditional advertising. In this episode of Jimmy’s Jobs of the Future, Elf breaks down the real marketing strategies behind Gymshark’s rise, why most brands misunderstand community, and how personal brand, trust, and cultural relevance now drive growth more than spend. We cover: 🔥 The exact community-first model that scaled Gymshark 🧠 The “jab, jab, jab, right hook” strategy in real brand terms 👥 The Three A’s of elite hiring: Ability, Agency & Attitude 🌍 Why IRL + URL is the future of brand building 📈 How to actually use LinkedIn as a growth platform 🎯 Why culture beats performance marketing in the long run This is a practical marketing masterclass for founders, brand builders, creators and anyone serious about growth in the modern internet economy. ✅CLICKABLE CHAPTERS 00:00 Intro 01:25 How Gymshark’s Marketing Model Really Evolved 03:00 Adapting to the Audience in Real Time 05:12 The Early Pain, Pressure & Growth Years 14:36 Why Cultural Relevance Decides Which Brands Win 39:52 What Clients Actually Want From Brands 40:13 Leaving Gymshark & Working Across Multiple Brands 40:21 Inspiration, Leadership & Founder Energy 46:28 Building The Butterfly Effect Agency 50:41 Why Personal Brand Now Equals Business Leverage 54:31 How to Use LinkedIn as a Creative Growth Platform 01:06:57 Quickfire: Lessons, Regrets & Career Advice ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? [email protected] Sponsor the show or Partner with us: [email protected] Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	For people living with dementia, Christmas can be confusing, overwhelming, heartbreaking.
0:08.3	Families are often left to cope alone.
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0:14.5	Donate to Alzheimer's Society and you can help provide practical support, expert advice and crucial companionship this Christmas.
0:22.4	It will take a society to beat dementia and we can't do it without you.
0:27.6	Search Alzheimer's Society and donate today.
0:30.8	Why are businesses like HelloVet choosing Apple products and services?
0:35.0	So we started the business two years ago.
0:37.4	We had a few people who were used to PCs and this was their first foray into Macs.
0:42.6	But it's been super smooth getting everyone onto those devices and everyone seems really, really
0:47.3	happy.
0:48.3	Find out how Mac can help you run and grow your business at apple.co forward slash hello vet.
0:56.4	Welcome to Jimmy's Jobs of the Future.
0:58.1	Today I'm joined by Elf Samber, who is the marketing and socials genius behind Jim Shark.
1:04.9	Now, long-term listeners of Jimmy's Jobs of the Future will know that we had the founder
1:08.2	and chief brand officer of Jim Shark on the show
1:11.8	way back in 2021. And so it felt a rather ironic moment to get Elf Samba, who was a key part
1:20.1	of that growth and chat to him about what it was like leaving Jim Shark and his remarks in
1:25.7	this episode saying that no one could quite understand
1:28.6	it apart from maybe Ben himself so I thought that was a fascinating nugget and it was really
1:35.0	good to kind of get him on the show to talk about all the different things that he's now doing
1:39.4	and the way that marketing and culture and politics is interacting and where it might be going in the future,
	...

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