Well, the Big 12 conference per our guest here is now America's conference, and we love it in the Big 12.

I'm Pete Mundo, Heartland College Sports.

He is Josh Pate from late kick needs no introduction to the college football audience.

Josh, I love the fact that you got a lot of college football fans pretty riled up here in the last few weeks.

I've been dying to talk to you about it.

How did you settle, for those who don't know, on the big 12 conference being America's

conference?

America's conference.

I'm glad you caught that.

I was wondering if you were watching that.

So here's the thing.

So I have a nationwide audience, so therefore I hear from all corners of the country.

And I've heard so much complaining, especially from maybe the traditionalist SEC Big Ten crowd, about how they don't like the direction of sports going.

They don't like how mercenary and transactional, the whole portal thing and the

NIL thing seems now. And while most people, I think, are for player empowerment or players' rights,

a lot of it they feel is being abused. And I'm just sitting back listening to all this.

And so I'm saying to myself, okay, so you're telling me that you guys

don't like a ton of money changing hands. You don't like the lack of integrity of rosters

because guys just move place to place year to year. You're telling me that you want competitive

balance, which you guys have always told me you wanted. I'm thinking to myself, there's a place where that happens.

Like, there's a, there's a place where, while not immune to it, the rosters look pretty much the same year to year.

The coaching staffs don't churn nearly to the degree that the other power conferences do.

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