From Hype Beast Radio, I'm Jeff Staples, and this is the Business of Hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

One of the things I find most interesting about life is how easily us humans adapt and just get used

to things. How did we get to this point? Were the things we put on our feet to protect us

from the ground, the things that we're supposed to essentially wear to destroy, how did these

things now have value? When I was a kid, no one in my family, my school, nor my circle of friends

understood my fascination for kicks. And now, just a few years later, people line up for days

to get certain shoes. People pay two times, three times, ten times retail for kicks. And now,

this so-called underground subculture has spawned the need for an

official 24-7 constantly updated stock market to tell us the true mathematical value for every

sneaker ever made. How the hell did we get here? Well, that discussion is a topic I'd love to have

on a future episode, but for now,

what I'm interested in is having this conversation with the person who thought it would be a good

idea to have this stock market. Enter Josh Looper of Stock X. So while the concept of a stock market

might seem a bit complicated, the foundation of it is really all about supply versus demand.

And whether we trade commodities on Wall Street or Yeezys on eBay, we all innately understand

the fundamental principles of this. And while the basic premise is easy, now try to actually

make that into a fully functioning business. It's not so simple. Josh and I sit

down and discuss how his fascination for data and kicks created an entirely new chapter

for his life. StockX is the world's first stock market of things. That doesn't exist. StockX

is a marketplace.

In a lot of ways, like eBay, we connect buyers and sellers.

But the way that we connect buyers and sellers is completely unique.

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