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The Diary Of A CEO with Steven Bartlett

Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Education, Business

4.518K Ratings

🗓️ 15 July 2024

⏱️ 129 minutes

🧾️ Download transcript

Summary

WARNING: this episode will teach you everything you would learn in a business degree, saving you $200,000 and 10,000 hours Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’. In this conversation, Josh and Steven discuss topics such as, the 5 laws of business, how to turn $100 into $10k, the psychological tactics of millionaires, and how to make money in your sleep.  Follow Josh:  Twitter - https://g2ul0.app.link/SznbYyhi9Kb  YouTube: You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://amzn.to/4f1qJa4  Spotify: You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://g2ul0.app.link/igsXEtci9Kb  Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

So every business from the smallest startup to the largest corporation in the world has five fundamental parts

0:06.7

If you want to create a business or interviewing for your first job or interviewing for your first big promotion.

0:13.6

Understanding this is a superpower.

0:16.4

It's so exciting and fun.

0:18.2

Josh Kaufman, the world famous business expert,

0:21.4

entrepreneur, and best-selling author, renowned for his practical. famous business

0:23.6

expert,

0:24.6

renowned for his practical approach to mastering business,

0:27.0

productivity, and rapid skill acquisition.

0:30.3

This is the foundation of every business plan that has or ever will exist.

0:35.0

So step one is value creation.

0:37.5

Find those important unmet needs and then focus on meeting those.

0:41.8

Is this enough of a problem for you to pay money to solve it?

0:45.1

How do you find out if there's a big enough market for your idea?

0:48.3

The easiest best thing to do is just...

0:50.3

Step two then.

0:51.2

Marketing and humans have five drives.

0:53.0

The drive to acquire, to bond, to learn, to feel, to defend.

0:58.0

And the more drives that you hook into, the more attractive the business offer is going to be.

1:03.4

What is step three?

1:04.4

The third part of every business is.

1:06.4

The fourth part is particularly important,

...

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