WARNING: this episode will teach you everything you would learn in a business degree, saving you $200,000 and 10,000 hours Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’. In this conversation, Josh and Steven discuss topics such as, the 5 laws of business, how to turn $100 into $10k, the psychological tactics of millionaires, and how to make money in your sleep. 00:00 Intro 02:00 Why Did You Write The Personal MBA 04:32 What Is An MBA? 10:30 Should You Do A MBA? 14:19 How Difficult Is Starting And Running A Business? 16:57 First Steps To Setting Up A Business 19:29 Loads Of Business Are Finding Problems To Solve 27:49 How To Give Value To The End Consumer 35:47 How Do You Find Out If Your Idea Is Good? 39:11 This Is The Wrong Approach When Starting A Business 40:49 Why Should You Start With Value? 42:35 How To Market 44:04 Psychology & Marketing 46:06 Creating A Drive In The Marketing Strategy 48:23 Think Different 50:52 Be Brave To Do Something Completely Different 58:39 How To Become A Good Marketer 01:00:31 The Sales Piece In Any Business 01:04:38 Customer Service Matters 01:06:09 The Sales Framework 01:13:06 How Important Is Hiring? 01:14:50 What Role Does Competition Play? 01:19:09 Let's Talk Money 01:24:17 What Numbers Should I Pay Attention To? 01:26:35 Experimenting 01:34:55 Every Complex System Starts In A Simple Way 01:39:06 Mastering A Job 01:43:54 Ten Major Principles To Learn Anything 01:55:24 Removing Any Friction In The Process 02:01:38 Last Guest Question  Follow Josh: Twitter - https://g2ul0.app.link/SznbYyhi9Kb YouTube: You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://amzn.to/4f1qJa4 Spotify: You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://g2ul0.app.link/igsXEtci9Kb Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb Follow me: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Shopify: http://shopify.com/bartlett Colgate - https://www.colgate.com/en-gb/colgate-total Vodafone V-Hub: https://www.vodafone.co.uk/business/sme-business/steven-bartlett-digital-sos?cid=dsp-ent/nprod/Stevenbartlett01/eng/7.24/ntst Learn more about your ad choices. Visit podcastchoices.com/adchoices