Josh Fechter: Growth Hacker Marketing Secrets | Marketing | E13

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Entrepreneurship, Marketing, Business

4.8 • 1.5K Ratings

🗓️ 27 December 2018

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The internet and evolution of traditional products has given rise to a new discipline in marketing called 'growth hacking' or "growth hacker marketing." Products are no longer just physical things, they are software products like apps, platforms and podcasts that have the potential of spreading themselves and playing a role in their own adoption. Growth hackers understand this power of virality, and use a combination of marketing, analytics and engineering to acquire and engage users—with the ultimate goal of users becoming brand advocates themselves. A growth hacker is a creative rule breaker. They must continually think of new and innovative ways to drive growth. They are masters in things like social media, blogging, A/B testing, copy wiring, UI/UX, automation, email marketing, SEO and more. While this might sound similar to a digital marketer, the main difference is that digital marketing is focused on brand and positioning, while growth hacking is all about testing and perfecting different tactics and strategies to achieve one thing and one thing only—GROWTH! In this episode, Hala interviews Josh Fechter, CEO and founder of BAMF (Badass Marketers & Founders), a growth marketing agency and exclusive Facebook community with over 30,000 members. Josh is the former head of growth for several venture-backed companies who rose to fame this year on LinkedIn by starting a viral storytelling trend that broke the professional social media network's algorithm. Growth hacking is not just a 2018 buzz phrase. Tune in to learn how Josh overcame early career failures, unlocked growth hacking secrets, and became one of the top growth marketing influencers in the world. Download Josh's BAMF Bible here: https://www.producthunt.com/posts/bamf-bible-2018 Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Yap Gang, do you want to become a creator entrepreneur?
0:06.1	Maybe you want to launch a course or a mastermind and teach your expertise.
0:09.9	If this sounds like you, then I invite you to join an exclusive webinar presented by Teachable.
0:14.3	Slay your six-figure sales funnels.
0:16.4	The webinar will cover everything from branding and crafting your offer to building a six-figure sales
0:21.1	funnel. And I personally will be conducting this special 90-minute session. This is something that
0:25.8	would cost thousands of dollars if I sold it in a course, but you get it for free thanks to
0:30.6	teachable. I'll teach you how to create content that not only connects to you with your audience,
0:34.8	but also works behind the scenes to bring in steady income,
0:42.6	even when you're not online. I learned what works from real experience. Last year, my course has made over $500,000 and I'll be breaking down my step-by-step process for creating an effective
0:47.9	sales funnel. Get a live training with me in person. Sign up now at yapmedia.com slash event.
0:56.5	That's yapmedia.com slash event to join Teachable Slay Your Six Figure Sales Funnel webinar. Again, it's June 18th at 11 a.m. Eastern.
1:02.5	If you want the link easily, check out the show notes. But again, it's yapmedia.com
1:07.1	slash event to register and learn everything you need to get started as a creator entrepreneur.
1:12.2	This episode is sponsored by Audible. If you like podcasts, then you'll love Audible.
1:17.2	To download your free audiobook today, go to Audibletrial.com slash yap.
1:21.9	Hey guys, Young and Profiting Podcast has just launched Yap Society on Slack. It's a cool
1:27.3	community where listeners can network and give us valuable feedback on the podcast.
1:31.5	Help us choose episode titles, upcoming topics, and even vote on which guests get to appear on the show.
1:37.4	To join YAP Society on Slack, go to Bitley slash YAP Society.
1:41.4	That's bit.ly slash YAP Society. If you didn't catch that, we have the link in the show notes and on young and profiting.com. You're listening to Yap,
1:51.0	Young and Profiting Podcast, a place where you can listen, learn, and grow. I'm your host, Halataha, and today
	...

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