I liked that quote from her.

It was people don't know him anymore probably, but beat the trucker, it was a Joseph,

but it was one of the main groans in management.

And he said,

the purpose of a business is to create one customer.

That's the purpose of the business.

I mean one.

That first one, make that first store on the internet if you have an internet business.

So he says, the purpose of a business is to create one customer. And he said, then marketing is not a cost. It's the only department that is not a cost department.

Everything else is a cost because you have it's a cost and it's any other department,

but marketing is an investment to say.

Step into the world of success with your brand amplified, the ultimate

podcast designed to unravel the intricacies of thriving businesses. I'm your

host, Monica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets

that have propelled entrepreneurs and business leaders to success.

I am thrilled to have Joseph Schindwald on the episode today for your brand amplified. Joseph you and I we were saying we have a lot of commonalities in the things that were interested in, the approaches we take.

You studied Eastern philosophy. My dad was a philosophy professor. That was like growing up in a house where the

questions I would get were always about philosophy and then you but you parlayed

that into news, right, e-commerce, a number of other areas, and now you have guest experts on air.

So thank you for being here and I'd love to hear a little bit about your background, how you

moved from one thing to the next.

Well, thank you, Amik, for having me on your time, Robles,

...