Jordan, Wemby, and Why Nike’s Turnaround Hasn’t Taken Flight
Barron's Streetwise
Barron's
4.7 • 1.6K Ratings
🗓️ 29 May 2026
⏱️ 29 minutes
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| 0:00.0 | It's going to take some time. |
| 0:03.7 | I just think what's happening with the stock threshold over the last couple of years is |
| 0:06.2 | Wall Street realizing that the turnaround and the amount of time that Nike needs to get back |
| 0:12.2 | to being the company that people expected to be is a lot more than what people thought, |
| 0:15.9 | say, a year or two years ago. |
| 0:19.7 | Hi, it's Jack Howe, and this is the Barron Streetwise podcast. |
| 0:23.4 | The voice you just heard, that's Jay Soul. |
| 0:26.3 | He's an analyst at UBS. |
| 0:27.7 | He covers footwear. |
| 0:29.4 | We're talking about Nike. |
| 0:31.6 | That stock is down from a peak of over $170 a share to a recent price in the 40s. It's an opportunity to buy one of |
| 0:42.2 | history's great growth stocks when it's way down. But the problems for Nike might run deeper |
| 0:48.7 | than they appear. We're going to talk in this episode about why its turnaround has been |
| 0:54.1 | elusive and why stock buyers should be cautious until they see more signs of progress. |
| 1:00.2 | That's next. |
| 1:10.0 | I am wearing at this moment machine washable sneakers. Not that I have washed them in the |
| 1:16.6 | machine. I don't bother because they were so cheap. They were 45 bucks. And I have a stack of boxes |
| 1:22.4 | in my closet. I have about, I'm going to say like four pairs lined up for me when this pair |
| 1:27.2 | gets dirty. |
| 1:28.2 | They slip on. I don't have to tie laces. At first, I told myself, I'll just wear these around the |
| 1:33.1 | house. But we're way past that now. I guess I won't tell you the brand, but it makes a statement. |
| 1:39.1 | And that statement is, don't judge me for my fashion because I've clearly given up. I'm out of the game. I tell you |
... |
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