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The Double Win

JORDAN HARPER: Making Time for What Matters

The Double Win

Michael Hyatt

Productivity, Teamleadership, Mental Health, Business, Leadership, Selfleadership, Personaldevelopment, Intentionality, Influence, Achievement, Selfdevelopment, Self-improvement, Management, Health & Fitness, Education

4.81.5K Ratings

🗓️ 23 October 2024

⏱️ 46 minutes

🧾️ Download transcript

Summary

In this episode, Michael and Megan Hyatt Miller are joined by Jordan Harper, founder and CEO of Barefaced, to discuss how she turned her expertise as a nurse practitioner into a successful skincare brand. With a philosophy of "less but better," Jordan shares how she simplifies not just her skincare routine but her life as a busy entrepreneur and mother of four young children. She dives deep into her approach to time management, delegating tasks, and the importance of systems—both at work and at home.


Jordan also talks about how using the Full Focus Planner has helped her stay organized and balanced, revealing the key productivity strategies that allow her to thrive in business while maintaining her personal life.


Memorable Quotes

  1. “It’s the little things you’re doing every single day that are yielding these big results over time. They’re underestimated because they do take consistency to see results.”
  2. “Especially as women, we can have this martyr mindset where everyone’s first. That might work for a week, a season, but you will get so depleted. And then what do you have?”
  3. “As I’m blocking out my schedule, I’m curating the life I actually want.”
  4. “There’s so much I say no to, and I love it.”
  5. “You have to truly build systems for your life. I think we focus so much on systems from a business perspective, but I mean for your personal life.”
  6. “One of my goals for 2024 was to stop saying, ‘I don’t have time.’ I say, ‘I don’t make time for that’ because I really believe we have time to do the things that we want to do. We can’t do everything, but that’s why you need to know what you want to do.”


Key Takeaways

  1. Less But Better Philosophy: Jordan’s approach to skincare and life is rooted in minimalism—prioritizing quality over quantity in everything she does.
  2. Serving the Need: How did Bareface scale to 250,000 customers in a crowded market? By centering helping over selling.
  3. Importance of Time Blocking: Using the Full Focus Planner and time blocking helps her manage her business, family, and personal life effectively.
  4. Outsourcing and Systems: Delegating tasks at work and home, including hiring help for household management, enables her to focus on what matters most.
  5. Family and Work Balance: With four kids under five, Jordan stresses the importance of systems, outsourcing, and creating margin in her life to be present with her family.


Resources

Watch on YouTube at:  https://youtu.be/eiuLjusUa2A

Transcript

Click on a timestamp to play from that location

0:00.0

we need to focus more on and especially as women like we are carrying so much right in here and so if you can create systems for it and outsource some of those things you're just going to enjoy your life a lot more.

0:10.6

Hi.

0:11.6

Hi, I'm Michael Hyatt.

0:14.2

And I'm Megan Hyatt Miller.

0:15.2

And you're listening to the Double Wind Show and we're excited to share with you our recent conversation

0:19.9

with Jordan Harper.

0:21.0

Jordan is the founder and CEO of my favorite skin care brand, Bear Faced.

0:27.6

She is all about simplifying routines and providing real results.

0:31.6

In fact, her tagline is less but better,

0:33.8

which feels very full focus to me.

0:35.8

I love that.

0:36.6

She is a board certified nurse practitioner

0:38.8

who spent years treating patients

0:41.0

and noticed a gap in the market for minimal but effective skin care.

0:44.8

Bareface has grown rapidly since its launch in 2019, emphasizing education,

0:50.0

transparency, customer care. Jordan is also the mom of four under five, including a set of

0:57.2

twins at the end. I mean, she is busy, and she is passionate about using tools like the full focus planner to balance her

1:04.1

roles as a business owner and a mom.

1:06.3

Her leadership style is built on authenticity, connecting with her community and delivering

1:10.3

products that truly meet customers needs.

1:12.3

I can attest to that because I am one of those customers.

1:15.0

She's been featured in Forbes and she's recognized for her ability

...

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