Welcome to Tech Stuff, a production from iHeartRadio.

Hey there and welcome to Tech Stuff, I'm your host Jonathan Strickland, I'm an executive

producer with iHeartRadio and how the tech are yet.

So on Monday, I published an episode about Johnny Ive's Journey to Apple.

And Ive, if you don't know, is a designer famous for his influence at Apple.

He had a hand in the look and aesthetic at the company for 20 years and recently he and

Apple have cut ties.

So we're going to continue his story in this episode.

But this is really not just an episode about Johnny Ive and his influence.

It's really an episode that's about Apple and its transition from a company that was

in serious trouble to one that became a tastemaker.

Like this is the period in which Apple itself underwent a massive transformation.

So while Ive is going to take a crucial part of that story, it's going to require us to

talk about some other stuff too.

Now where we left off, Ive was in a really delicate position.

He had recently been promoted to Apple's director of industrial design.

This was just five years after he had joined Apple.

He joined Apple as a designer, the ninth member of the design team.

Five years later, the outgoing director of industrial design recommended Ive for the job.

So this was a really remarkable journey.

I mean, that's a short amount of time to go from entering in as a basic member of a team

to becoming the leader of that team.

...