Listen up or run, forever.

From the people who have asked you the people who need the real Rob.

Bradley is dropping.

What it is Bradley back again with another episode of drop in bombs today in the studio

folks, do I got a treat for you?

If you're into sales or closing and you really wanted to know how to excel your game, man,

you guys got to pay attention to today's episode.

I've got Jonathan Dawson from Cell Psychology in the studio.

Welcome Jonathan.

Brad, pleasure to be here.

I'm here.

Excited to be here.

Man, I'm excited to have you because I always tell people, you know, there's a lot of sales

training out there that just gives you the basics.

There's not magical about it.

It works because it's blocking and tackling.

But when you start to elevate and get deep into the sales game, words matter.

Psychology matters and you have cell-collegey, which is kind of a mixture of words and

selling.

Yeah, I mean, that's actually the name.

Cell-collegey came basically from one of my clients who was trying to describe what

I did before I even had the branding of cell-collegey.

...