All right, Thrive Nation on today's edition of the Thrive Time Show, we're going to be talking about how to choose your customer and how to compete against massive digital giants.

Aaron, why would any small business owner possibly want to learn how to compete against massive companies?

Well, because otherwise you're going to be crushed. You got to find your niche in order to get rich. You got to slide in there in the middle or around the edges and not get crushed by the big guys.

Aaron, but what if our listeners want to be crushed and they want to make new wine?

Oh, then I guess a...

So the spiritual level we do want to be crushed, we want to make new wine, right?

That's true.

But in the business game, you probably don't want to be crushed because...

No, that's different.

You owe me out of money and then to be living in a van down by the river.

Yeah, and probably drinking a lot of wine.

Well, I assume you did. They're full circle.

Oh, that's so cool.

All this important today on today's edition of the Thrive Time Show and your radio and podcast download

as we interview the MIT professor and author, Jonathan Burns.

Some shows don't need a celebrity narrator to introduce the show.

But this show dies.

Two men.

Eight kids co-created by two different women.

13 multi-million dollar businesses.

Ladies and gentlemen, welcome to the Thrive Time Show.

Yes, yes, yes, and yes, Dr. Z. It is always ecstasy when you are next to me.

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